Authors & Chapters
Categories
- About This Tweet-book (2)
- After Forward (2)
- Chapter 10: Metrics That Make Sense (3)
- Chapter 11: Solving Business Challenges (5)
- Chapter 12: Relationships 1st 2nd & Last (5)
- Chapter 1: Why Social Media? (3)
- Chapter 2: The New Enterprise Direction (3)
- Chapter 3: Social Media Research - The 1st Listening Post (3)
- Chapter 4: Social Media Ethics (3)
- Chapter 5: Strategy First (3)
- Chapter 6: Tactics Second (18)
- Chapter 7: Social Media & Branding (3)
- Chapter 8: Blogger Relations (3)
- Chapter 9: Sponsored Conversations (3)
- Foreword (1)
- Introduction (1)
- Social Media Marketing GPS #smgps Chapter 7 Social Media & Branding (1)
Recent Comments
- gagan on Social Media Marketing GPS - Chapter 6 Tactics Second
- Sasha Lawrence on Social Media Marketing GPS - Chapter 6 Tactics Second
- Roger on Social Media Marketing GPS - Chapter 6 Tactics Second
- Evelyn Wangari on Social Media Marketing GPS - Chapter 6 Tactics Second
- Caroline DuBois on Talking About Social Media Marketing GPS #smpgs
- Paul Chaney on Acknowledgements
- Nettie Hartsock on Acknowledgements
- AV Flox on Social Media Marketing GPS - Chapter 6 Tactics Second Interview With AV Flox
- C.B. Whittemore on Social Media Marketing GPS - Chapter 3 Social Media Research: The 1st Listening Post Interview With C.B. Whittemore
- Mary Dean on Social Media Marketing GPS - Chapter 3 Social Media Research: The 1st Listening Post Interview With C.B. Whittemore
Social media has its place in Internet marketing – no question about it – but it can be difficult and challenging to implement at times, especially in B2B environments. It’s much easier to use social media when conducting B2C campaigns, as this has been clearly shown time and time again. Selling and promoting vintage jeans on social media for B2C is much easier than selling accounting services for B2B on social media. Again, just remember that social media “can” be effective, it just depends on the environment one is in. Not every marketing tool or platform is designed for every company.
Posted by: Caroline DuBois | December 05, 2014 at 08:05 AM