INTRODUCTION: SOCIAL MEDIA MARKETING GPS is the 1st business book about social media written entirely on Twitter. #smgps 1
Dedicated to the pioneers of social media marketing who are showing the world there is a new way to do business. #smgps 2
“If you don’t risk anything, you risk even more.” Eric Jong #smgps 3
The back-story: I was curious to see if Twitter could be used to write a business book in a traditional chapter format. #smgps 4
@shelisrael tweeted the Foreword. Each chapter will include interviews with industry experts & (hopefully) your insights. #smgps 5
My goal is to create a resource for marketers written by the community of social media marketers. An experiment in crowd sourcing. #Smgps 6
Each tweet will be tagged and numbered.12 chapters will be posted to a dedicated blog. http://is.gd/pQJe (expand) #smgps 7
Chapters: 1-Why Social Media? 2-The New Enterprise Direction 3-Social Media Research:The 1st Listening 4-Social Media Ethics #smgps 8
Chapters: 5-Strategy First 6-Tactics Second Blogs,Twitter,,Social Networks,Podcasts,Vlogs, Widgets, RSS 7-Social Media & Branding 8 #smgps 9
Chapters: 8-Blogger Relations 9-Sponsored Conversations 10-Metrics That Make Sense 11-Solving Business Challenges #smgps 10
Chapters: 12-Relationships 1st, 2nd & Last, Acknowledgements #smgps 11
Thursday - Chapter 1 Why Social Media? Guest interviews with @marketingprofs and @pchaney. #smgps 12
Can a book be written in bites of 140 characters? Curious about new ways to communicate? Please join me in this adventure! #smgps 13
More From Toby Bloomberg TobyDiva Diva Marketing Author of Social Media GPS #smgps
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