Social Media Marketing GSP: A Tweet-book

Social Media Marketing GPS - Chapter 6 Tactics Second Interview With Marianne Richmond

On Widgets

Like everything else in marketing tool box, the way to get the most out of widget marketing is to integrate it into a mkt strategy 1 #smgps

Especially with social media tools, the temptation is to want to try out a shiny new tool just because it is shiny and new. 2 #smgps

First mkt strategy & then decide if widget is right. For instance to increase awareness for a new campaign use a video clip widget 3 #smgps

Or build relationships with customers by providing relevant information that is updated and always fresh. 4 #smgps

A basic def of a social widget: a stand alone portable sharable application that can be placed on a web site, blog, SN or desktop 5 #smgps

This is slightly different than a social application that is integrated into a specific social network such as Facebook 6 #smgps

A social widget is a 2nd distribution channel for web content & the audience is everywhere. For marketing this is obviously good. 7 #smgps

What makes successful widget marketing? Begins with having content that people want to share by placing on site or emailing . 8 #smgps

If the content isn't engaging enough to energize the "share" factor , you will not experience widget success regardless 9 #smgps

It is critical to support the widget launch. "Viral" needs a kick start unless you are very very lucky. 10 #smgps

Widget needs to be promoted through other marketing channels and distributed as many places as possible . Email, other web sites 11 #smgps

Widgets have been around long enough now so that there are many choices, many vendors and many examples of good & bad 12 #smgps

Like so many other social media tools,the Obama campaign made use of widgets with goal of energizing voters to spread the word. 13 #smgps

They used multiple widget platforms at every level of complexity. Just go to their widget page http://bit.ly/WBQ5x (expand ) for examples 14 #smgps

More from Marianne Richmond @marianne Resonance Partnership

Social Media Marketing GPS - Chapter 6 Tactics Second

Widgets

SOCIAL MEDIA MARKETING GPS - CHAPTER 6 TACTICS SECOND (5) "Well done is better than well said." Benjamin Franklin 1 #smgps

For me Widgets wrap fun and value-add with ‘feet on the web” providing unique branding, awareness and sales opportunities. 2 #smgps

These grab-able pieces of code, sometimes called “virtual fridge magnets” often find their way into segments not thought about. 3 #smgps

A successful widget program begins with the end user in mind. In the widget world that = the host (site) owner’s community. 4 #smgps

The widget must also add value to the host’s blog, website or desktop. Design matters as much as content in this brand experience. 5 #smgps

Widgets that only benefit the originating or parent company are perceived as glorified banner ads. Rarely do they get “grabbed.” 6 #smgps

RSS technology powers changing content of a widget. Applicable to B2B, B2C, nonprofit & gov’t; traffic reports to movie trailers. 7 #smgps

Widgets usually include an analytic program that tracks: unique visitors, linking sites, location, click-throughs.Tie into goals 9 #smgps

Example using widgets to help reposition Ad Council; included in its Exponential Action Network campaign. http://twurl.nl/r22oge 10 #smgps

Social Media Marketing GPS - Chapter 6 Tactics Second Interview With Nick Burcher

RSS Real Simple Syndication

Easiest way to get your head around RSS and feeds is to think in terms of traditional radio #smgps (1)

RSS makes your central content point (website, blog etc) like a radio station, with RSS broadcasting a virtual signal (aka a feed) 2 #smgps

People can then tune in to this RSS data signal and receive your RSS broadcast - often 'subscribing' to it for regular updates 3 #smgps

The RSS receiver is software - either a standalone 'Feed Reader' like Google Reader or built into something like a blog or Facebook 4 #smgps

RSS signal is received wherever the 'listener' chooses – allowing content to be easily syndicated + picked up in multiple locations 5 #smgps

RSS is therefore technological backbone of social media, allowing people to consume content wherever they want, whenever they want 6 #smgps

RSS enables marketers to easily distribute content to multiple locations - Facebook Fan Pages, Twitter, other sites, email etc 7 #smgps

People want to receive /share things. Marketers can use RSS to syndicate messages into different platforms and environments 8 #smgps

Highlight the RSS feed with the standard orange RSS graphic and make it easy for people to subscribe - and promote the feed!!! 9 #smgps

SM strategy suits lots of little rather than one big hit – take content to the consumer but use RSS to tie it all together 10 #smgps

More From Nick Burcher @nickburcher Nick Burcher VivaKi Nerve Center EMEA

Social Media Marketing GPS - Chapter 6 Tactics Second Interview With Bill Flitter

 

RSS Real Simple Syndication

My topic for the Twitter book is: How can RSS support and extend a social media marketing strategy? 1 #smgps

RSS is a tool that enables two key components of SMMS: Aggregation and Syndication. SMM is not a campaign, its a marathon. 2 #smgps

Syndication reaches today's fragmented audiences. We have so many choices of content and places to consume that content. 3 #smgps

Think about your SMMS as an ongoing narrative. One off blog posts need not play here. Expand how you think about what creative is. 4 #smgps

Creative in a SMMS is content: Videos posted to YouTube, blog posts sent to Facebook, PR releases, Tweets, delicious links. 5 #smgps

Find your digital center (Twitter/Blog/Meet-ups): hub of where your SMM begins. Use it as a springboard to syndicate beyond. 6 #smgps

Aggregation: Use RSS to collect your media assets so your loyalist can easily have access to them. 7 #smgps

Measurement: measure the flow of your content running through the RSS pipe, understand how users are interacting with your content. 8 #smgps

A successful SMMS includes RSS. It makes it easy to extend your reach/brand where traditional methods fail. It's the ground troops. 9 #smgps

RSS extends your reach/content. Provides flexibility to your audience. They consume where/when/how they want. 10 #smpgs

Syndication is not a luxury, it is a necessity in today's social media driven environment. It's not rich media vs. RSS, its both. 11 #smgps

RSS is today's newsletter. Start building subscribers to your feeds as a way to stay connected with your audience. 12 #smgps

Examples: Cisco News Room is their digital center: http://newsroom.cisco.com/d.... 13 #smgps

Examples: The Ford Story syndicates and aggregates their content: http://www.thefordstory.com/ 14 #smgps

More From Bill Flitter @bflitter Pheedo

Social Media Marketing GPS - Chapter 6 Tactics Second

RSS Real Simple Syndication

SOCIAL MEDIA MARKETING GPS - CHAPTER 6 TACTICS SECOND (5) “You try to give away what you want yourself." Lois McMaster Bujol 1 #smgps

Chapter 6, of the “all-tweet SM book”concludes with a look at RSS and one of the more fun applications of RSS..Widgets.. 2 #smgps

Real Simple Syndication/RSS is the secret of the success of many social media marketing programs. You choose the content you want. 3 #smgps

For the non techs in the stream simply put RSS is coding that allows for specific content to be distributed to through feeds. 4 #smgps

People who are interested in receiving your content through this channel can subscriber to news readers with no eMail required. 5 #smgps

RSS is incorporated into most blog platforms. Every time new content is added Web 2.0 magic happens. Your news reader is “pinged.” 6 #smgps

In our world where people are crunched for time, RSS provides a solution that ensures our customers receive relevant information. 7 #smgps

In addition to blogs, news publishers were one of the first to incorporate the big orange button into their distribution strategy. 8 #smgps

The common theme of SM is basic marketing 101. Understand your customer and build to fit her needs. Same is valid for RSS. 9 #smgps

When developing your RSS strategy consider the type of information your customers want. Think: niche content opportunities. 10 #smgps

Once again we learn tha social media is about choices. However, those choices are not for us .. they belong to our customers. 11 #smgps

Question: How can RSS support and extend a social media marketing strategy? Interviews with Bill Flitter @bflitter Nick Burcher @nickburcher 12 #smgps

Social Media Marketing GPS - Chapter 6 Tactics Second Interview With Roxanne Darling

Videos/Vlogs/Video Blogging

Online Video Chapter of the tweet-book created by @TobyDiva 1 #smgps. Aloha & Welcome! Stay tuned for tips and tricks.

Online video: If a picture is worth a thousand words, a video is priceless! And the web has surely noticed. 2 #smgps

Online video comes in 4 flavors: live-stream, talking head cam, edited shows, & screen cast tutorial 3 #smgps

Online video takes more time/equipment to produce & is more compelling & transparent than text or audio blogging 4 #smgps

Online video hosting is free at these sites: blip.tv, viddler.com, youtube.com, dailymotion.com & many more 5 #smgps

Online video: YouTube is home to quality shows like JNJ Health from Johnson & Johnson; don't dismiss it for your business 6 #smgps

Online video delivers max results when you provide both a Flash version that allows embed sharing plus an RSS feed for iTunes 7 #smgps

Online video: curiously, audio quality is more important than picture quality. Invest in an external mic & supported camera 8 #smgps

Online video: When it is nearly free to produce and host, why don't you or your company have its own internet TV show yet? 9 #smgps

Online video: Do you have something to say? Yes. If you freeze in front of the camera, practice on unimportant topics.10 #smgps

Online video: Consider having your business sponsor an existing show with built-in audience to get the feel of how video works 11 #smgps

Online video: Conversion rates & brand recall are several fold higher with podcasting ads than with banner or text ads 12 #smgps

Online video book reference: Web Video: Making It Great, Getting It Noticed by Jennie Bourne #smgps13 #smgps  [I just corrected this; orig link was bad!]

Online video work flow tip: build a template with recurring items:theme music, URL, contact info, copyright, logo 14 #smgps

Online video branding tip: use the same theme for recurring episodes and have your own original music 15 #smgps

Online video marketing tip: post your videos to www.TubeMogul.com to auto cross-post to multiple sites & get stats 16 #smgps

Online video: join us at www.barefeetstudios.com for more howto and business case studies using video 17 #smgps

Online video: Chill out in #Hawaii with us on Beach Walks with Rox, www.beachwalks.tv. Aloha & Mahalo for joining us! 18 #smgps

Correction: Online Video URL Correction: web video book by Jennie Bourne http://bit.ly/jb-webvideo
#smgps

More From Roxanne Darling @roxannedarling Beach Walks With Rox Barefeet Studios

Social Media Marketing GPS - Chapter 6 Tactics Second

Videos

SOCIAL MEDIA MARKETING GPS - CHAPTER 6 TACTICS SECOND (5) “What you see is what you see." Frank Stella 1 #smgps

Lights, camera, action! So you wanna be a SM rock star? Today Chapter 6 includes also explores video blogging or "vlogs." 2 #smgps

Frm eMarketer Q4' 08. Internet viewers watched 3 hours of online video per month. http://twurl.nl/k6f0r3 (expand ) Mobile apps extend time. 3 #smgps

As the saying goes - the camera tells all .. no place to hide. Vlogs can be the most personal of SM tactics. Often the most viral. 4 #smgps

Understanding your target audience & developing a strategy that supports your brand is more than a game. http://twurl.nl/31a3nu (expand ) 5 #smgps

TobyDiva: With that in mind, information integrated with humor can take your brand from mundane to YouTube stardom. http://twurl.nl/35hj6y  6 #smgps

Vlogs work in B2B. Develop a YouTube channel to support your brand. http://twurl.nl/544547 Great for increasing search lift. 7 #smgps

Most online video communities provide view stats & sites linking info. Reviews, sharing and comments bring it into social media. 8 #smgps

In “do it yourself”social media details matter even more than with vlogs. Lighting and sound can kill a great interview. 9 #smgps

Who should vlog? Based it on the person’s comfort level with the media & personality.Your smart CEO may not =great video host. 10 #smgps

With text/blogs, audio/podcasts and video/vlogs any company can be their own media enterprise. SM is about experimentation. 11 #smgps

Question: How can a vlog support and extend a social media strategy? Interview with Roxanne Darling @roxannedarling 12 #smgps

Social Media Marketing GPS #smgps Chapter 6 Tactics Second Interview With Jim Turner

I'm helping with the social media message today with @tobydiva's book on social media using Twitter, I'm tweeting about Podcasts. 1 #smgps

Here is the Q and my A: How can a podcast support and extend a social media strategy? 2 #smgps

I have always said a blog is a good place to call home. A place where you can invite customers and friends to talk to you. 3 #smgps

I have always said it is easier to talk than it is to type your thoughts. Podcasting is no different in that regard. 5 #smgps

Not only is it easier to talk than type it is easier to listen than it is to read. Podcasting could be the lazy man's blogging. 6 #smgps

Passion, sarcasm, excitement and other emotion is much easier to communicate using a podcast than trying to write for some people. 8 #smgps

Podcasting is a great brand builder, yes, even if you are an individual. It makes you appear more personal than formal writing. 9 #smgps

Podcasting is just a tool in the overall social media tool belt. For some it will be a more difficult task than is writing. 10 #smgps

You have to know your market, your demographic and the likelihood that they will participate with you in that area. 11 #smgps

There are ways to make podcasting an easy solution. It needs to be considered when sitting down with an overall social media plan. 12 #smgps

Count how many iPods or mp3's you see on the subway, in schools, and other places. Podcasting helps deliver. Can it help you? 16 #smgps

Thanks for letting me be a part of things today Toby! I could Tweet this stuff forever...or blog...and now podcast it! Video? 17 #smgps

More From Jim Turner @genuine One By One Media

Social Media Marketing GPS - Chapter 6 Tactics Second Interview With Neville Hobson

Podcasts

My next tweets are part of @tobydiva 's biz book on social media written in Twitter, for Ch 6 - Podcasts. 1 #smgps

The question is: How can a podcast support and extend a social media strategy? 2 #smgps

Much depends on what the measurable goals are of your overall strategy. 3 #smgps

Let's pick one goal: build and nurture community. I offer the FIR podcast as an example. http://bit.ly/g8EGw 4 #smgps

FIR is the twice-weekly audio podcast I co-host with Shel Holtz (@shel) on Mondays and Thursdays which we started in Jan 2005. 5 #smgps

In our 4+ years of podcasting, FIR has developed an active and influential community. 6 #smgps

That community originally grouped around the show itself and the blog. 7 #smgps

Today, the focus has shifted: still the show itself, of course, but also the FIR Room on Friendfeed. 8 #smgps

Wherever your audience focus is, building community increases listener loyalty to your show (your brand). 9 #smgps

Members of the community share a common bond that enhances their sense of loyalty. 10 #smgps

The community is also a catalyst for content development: ideas come from the community not just the show's hosts. 11 #smgps

All this has signficance when viewed in the context of supporting a broad social media strategy. 12 #smgps

Your podcast community can be a focal point around which all your other 'social communication' connects. 13 #smgps

: It sounds easy to do, doesn't it? But like everything, it takes time and commitment. 14 #smgps

In our experiencer with FIR, there are four essentials to building community around a podcast. 15 #smgps

1st: Involve your listeners. Ask them questions: solicit their input. 16 #smgps

2nd: Encourage your listeners. Thank them, name them, praise them. 17 #smgps

3rd: Address their needs. Always respond to listeners' questions and comments. 18 #smgps

4th: Engage your listeners. Make them the centre of your attention and all you do. 19 #smgps

So depending on your overall social media strategy, a podcast can help you achieve the following. 20 #smgps

Help customers feel like they are privileged insiders by providing a unique window into your brand. 21 #smgps

Help create a bond between customers and the people behind the brand. #22 #smgps

Give customers more of a say in the development of future brand extensions and marketing programmes. 23 #smgps

There we are: in 24 tweets, how a podcast can support and extend a social media strategy :) 24 #smgps

More From Neville Hobson  @jangles NevilleHobson.com FIR

Neville's innovative podcast of his Twitter-book interview about podcasts.

Social Media Marketing GPS - Chapter 6 Tactics Second

Podcasts

SOCIAL MEDIA MARKETING GPS - CHAPTER 6 TACTICS SECOND (4) The human voice is the organ of the soul. - Henry Wadsworth Longfellow 1 #smgps

Chapter 6, of the all-tweet SM book, continues w/ the little audio file that “time and place shifts” media delivery- podcasts. 2 #smgps

Audio files were part of online marketing for many years. Web 2.0 technology made it easy. RSS expanded reach w/ MP3 portable. 3 #smgps

From eMarketer. 2008 17.4 million people downloaded podcasts on a monthly basis. Projections to 17% in 2013. http://twurl.nl/6bxged4 #smgps

Listening to a laugh adds an extra dimension to the way your customers get to know you. Your voice brings more of your personality. 5 #smgps

As w/ other SM tactics, the strategy for your “radio show on demand” should be developed for each niche. Downloads can be measured. 6 #smgps

SM is all about choices. Customers want it their way. Hint frm Bill Marriott - record your blog posts. 7 #smgps

As for podcast content direction keep your brand values in mind and let your creativity soar. It's about value-add not hard sell. 8 #smgps

Including listeners as active participants or “guests” is an exciting way to get to know your customers in a more intimate way. 9 #smgps

Question: How can podcasts support & extend a social media strategy? Interviews w/ Jim Turner @genuine & Neville Hobson @jangles 10 #smgps

Social Media Marketing GPS - Chapter 6 Tactics Second Interview With Nancy White

Communities/Social Networks

Tweetwarning: next tweets part of @tobydiva biz book on social media written in Twitter. This is Ch 6 - Communities/Networks 1 #smgps

For the record, I'm Nancy White, online interaction addict, chocoholic of Full Circle Associates http://www.fullcirc.com 2 #smgps

OK, first some term shorthand: Social Networking=SN and Comm=Community (tweetcheats) 3 #smgps

Definition for this tweet flow: Communities=bounded, shared interest, Soc Networks=fuzzy boundaries, overlapping interests 4 #smgps

Humility: We have always been SNing, just not online. The current upswing has been emerging for 20+ years. We didn't invent it! 5 #smgps

Over time, SNing and comm life changes as our tools and processes emerge. Look for changes in practice and tech, not fundamentals. 6 #smgps

Biggest area of change will be how Comms can benefit from the wider SNs in which they sit. How will we maximize the boundaries? 7 #smgps

We'll face at least 2 SN/Comm challenges: too many options & too many people. Sweet spot - develop tools and practices 4 this. 8 #smgps

Good things are on the edges so look for what happens on the edges of your Comms and SNs. Find links, patterns and people 9 #smgps

Practice prediction: We'll use tools to look across their SNs and Comms. Multimedia to help us make sense where volume overwhelms 10 #smgps

Challenge: We'll struggle with personal & professional boundaries (as we do now). We'll worry about privacy but -- too late? 11 #smgps

Hope: We will find new ways to be together, to create, learn and produce in ways that affirm people and protect the planet 12 #smgps

OK, now a breather. Feedback? Augmentation to the fly by on social networks and communities in the future for #smgps

More From Nancy White @NancyWhite Full Circle

Social Media Marketing GPS - Chapter 6 Tactics Second

Communities/Social Networks

SOCIAL MEDIA MARKETING GPS - CHAPTER 6 TACTICS SECOND (3) “Living together is an art. W. Pickens #smgps 1

The next section of Chapter 6, of the all-tweet book about social media marketing, looks at Social Networks/Communities 2 #smgps

Logistically social networks are an efficient and effective way to connect with many-to- many and many-to-one on the World Wide Web.3 #smgps

We all have many “selves.” The challenge: how to combine both business & personal personae in a public network. How much of “you”? 4 #smgps

The opportunity to add photos, videos along with text increases the complexity & comfort level of people and company acceptance. 5 #smgps

No matter which social network you choose to belong to bottom-line it’s about people who enjoy common interests. 6 #smgps

“Strangers” not part of a community might perceive wall posts or tweets to be silly. But for Friends & Followers they are relevant. 7 #smgps

W/in virtual castle walls of a social network personalities of the community create its unique culture. Engagement & trust vary. 8 #smgps

It’s not your teens Facebook any longer either. Baby Boomers are the “new” demo. How will they change SNs? http://twurl.nl/vrwyv6 (expand ) 9 #smgps

Peer-to-peer interaction varies. Passive participation, multiple visits frm 1 person, are important 2. Influence builds over time.10 #smgps

Relationships built w/in SN do impact purchase decisions. Smart brands don’t blast messages they become part of the ecosystem.11 #smgps

Brands that offer value-add content And participate as members of the community will be the big winners. Yes it a risk? Yes. 12 #smgps

Can there be big payoffs? Yes. People-to-people relationships build mutual responsibility and accountability. Results = Sales. 13 #smgps

What does social networking/community look like in 2-3 years? Interview with Nancy White @nancywhite 14 #smgps

Social Media Marketing GPS - Chapter 6 Tactics Second Interview With AV Flox

On Twitter

Assuming your target market uses Twitter, it can be a good and cost-effective marketing tool. 1 #smgps

Like any form of marketing, using Twitter requires strategy: clarify your objectives. 2 #smgps

Twitter moves fast, but there is much to be gained from creating and maintaining discussions. 3 #smgps

Conversation generates interest, assists your positioning goal and gives you credibility. 4 #smgps

Having a presence on Twitter makes you accessible to consumers. 5 #smgps

Twitter is a powerful tool to survey consumer needs and engage defectors. 6 #smgps

A network expands your reach. Retweets are a good way to get to more people. 7 #smgps

Twitter is useful in understanding your competition's marketing strategy and weaknesses. 8 #smgps

Regular searches on your company will reveal your strengths and weaknesses. 9 #smgps

Don't tweet into a vacuum about your product. Make conversation. 10 #smgp

Don't just talk about you--show your knowledge of your industry. 11 #smgps

Don't spam. No one needs a link to your site in every tweet. 12 #smgps

Don't be afraid to make mistakes. You will. Be transparent and learn from them. 13 #smgps

Be human. In a highly computerized world, consumers value interacting with people. 14 #smgps

Have fun, be creative, don't stop learning and reassessing your strategy. 15 #smgps

More From AV Flox @AVFlox  omg! omg! omfg! 

Social Media Marketing GPS - Chapter 6 Tactics Second Interview With Connie Reece

On Twitter

Upcoming tweets are part of @tobydiva brainstorm: a biz book about social media written in Twitter. This is Ch 6 - Tactics/Twitter 1 #smgps

The Twitter Stream flows rapidly. The lifespan of a tweet is inversely proportionate to the number of followers in your timeline... 2 #smgps

In other words, the more people you follow, the less time a tweet will be visible on your Twitter page. 3 #smgps

Tools like Twitter Search extend lifespan of a tweet. Search by username or keyword; you can link to results or subscribe by RSS. 4 #smgps

3rd party apps like TweetDeck help organize your Twitter stream & allow you to create groups. Helpful if you follow lots of ppl. 5 #smgps

But keep in mind that average user (not adventurous early-adopter types) follows fewer than 100 ppl and uses Web interface. 6 #smgps

Marcom on Twitter is communicating *with* people, not *to* them. Use Twitter solely as broadcast channel & you will lose followers. 7 #smgps

Microbloggers can be influencers, not because of number of followers but authority and credibility earned over time. 8 #smgps

Twitter can be a big source of traffic to your blog. Trend: ppl now relying more on links from friends than RSS feeds. 9 #smgps

When sharing a link on Twitter, add concise description. Don't say, "OMG this is awesome." Tell me what you're linking to and why. 10 #smgps

When describing a link, think like a headline writer. You've got 140 characters; use them to convince me to click your link. 11 #smgps

A retweet (RT) is the best kind of marketing: a third-party endorsement. Create content that people want to share. 12 #smgps

Hint: To make it easier for ppl to retweet, leave extra 15 chars for thr username. That way they don't have to edit your content. 13 #smgps

Instead of blasting messages randomly, use tools to find & follow ppl who will be interested in your product/service. 14 #smgps

Tools include Twitter Search and 3rd party apps like TwitterGrader, Mr. Tweet, etc. 15 #smgps

This is marketing through relationship building. You may also hear terms like conversational marketing or social media marketing. 16 #smgps

Twitter = opportunity to humanize your brand. Ex: @RichardatDell @LionelatDell - both individual & corporate at once. 17 #smgps

When tweeting for a company, let your individual voice shine through. Relate to people as people even when it's business. 18 #smgps

Remember the Golden Rule: Tweet unto others as you would have them tweet unto you. 19#smgps

More From Connie Reece @conniereece  Every Dot Connects 

Social Media Marketing GPS - Chapter 6 Tactics Second

Twitter

SOCIAL MEDIA MARKETING GPS - CHAPTER 6 TACTICS SECOND (2) “Be sincere; be brief; be seated.” Franklin Delano Roosevelt 1 #smgps

Next up in Chapter 6 of the all-tweet book about social media marketing we’ll explore the benefits and challenges of Twitter. 2 #smgps

Online message boards are not new but overlaying Web 2.0 and mobile technologies made Twitter fun, easy extended real time access. 3 #smgps

Simple & Powerful = Twitter. @biz @ev @jack captured the imaginations of millions including marketers that is rockin the world. 4 #smgps

The same social media rules hold true: be your authentic self, transparent, honest, add value, be part of the community = trust. 6 #smgps

As with any SM initiative there is the risk if your Followers don’t agree or think you are behaving badly they’ll call you out. 7 #smgps

Tweet benefits range from extension of your brand, new champions, extended resource network/friends, viral wom, biz opportunities. 8 #smgps

Develop a Twitter strategy that includes defining your Followers, the extent of personal versus biz tweets, tweet name branding. 9 #smgps

The “Twitter Stream” runs fast and not all of your Followers will read all of your tweets. Consider tweeting at different times. 10 #smgps

How many Followers are the “right” number for you? How many people should you follow? Marketer’s answer:depends on your strategy. 11 #smgps

Question: Twitter is rage but w/ the "TwitterStream" moving so quickly does it really make sense from a marketing perspective? 13 #smgps

Interviews: Connie Reece @conniereece and AV Flox @avflox Please use #smgps to join in the convo. Blog http://twurl.nl/mvrxzc14

Social Media Marketing GPS - Chapter 6 Tactics Second Interview with Julie Squires

On Blogs

My friend @TobyDiva writing a book, w/ chapters, about social media and using Twitter to do it. Are blogs relevant? #smgps to track.

John Markoff, NYTimes fame says “blogs might be the CB radio of the 21st century.” Agree. For me its about Transparency & Trust.2 #smgps

Transparency. Each blog – frequency, tone, content, look-and-feel – is an imprint of its author. 3 #smgps

You, personally, are a global micro brand. “What you are speaks so loudly, I cannot hear what you are saying." – Emerson. 4 #smgps

For instance, I blog infrequently– 2 to 4x per quarter (true!) –and almost always philosophically @ the Networked Economy. Why? 5 #smgps

College major was philosophy + I enjoy writing thoughtfully @ big ideas I care about = Transparency. I join the converso as Me. 6 #smgps

[Also, @Mikeschinkel told me about Kevin Kelly’s book “New Rules of the New Economy.” Mike read it 17 times! Oh yeah. ] 7 #smgps

Trust & how to build it: Wellness. A blog is a peek into the state of your soul (like it or not) so take good care of yourself.8 #smgps

Three great rules for mental health: know yourself, like yourself, be yourself. 9 #smgps

If you are transparent and peak performer (b/c you are best you can be mentally, physically, emotionally) = you no blow up in SM 10 #smgps

P.S. I differ a bit w/ @y2vonne:“Caution:blog w/out comments is just a webpage! Engagement is everything!”Depends on your goal.11 #smgps

Blogs are also a fun, put-everything-in resource. Got a one-minute video email snack? Link through to more info on…your blog. 12 #smgps

[Love it. RT @y2vonne: My take on blogs: website is corp presence, blog is inner office - invite me in for tea. 13 #smgps ]

 “@TobyDiva continued …[Blogs] provide information, point of view, entertainment. 15 #smgps

And now (drum roll)….here’s a haiku about blogging 16 #smgps …

Workday time clock ticks, white crane digs wet soil for food, blog clicks bring new life. 17 #smgps

More From Julie SoftScribe's First Light Blog  @JulieSquires

Social Media Marketing GPS - Chapter 6 Tactics Second Interview With Yvonne DiVita

On Blogs

Joining @tobydiva & others in writing a marketing twitter book #smgps - (?)are blogs still relevant? (1)

So, R blogs still relevant? How can they not be? Where do you send tweeples - to a webpage? #smgps (2)

My take on blogs: website is corp presence, blog is inner office - invite me in for tea. #smgps (3)

inviting me in 4 tea is more personal - that's what I want - to get to know YOU - UR other web presences R mere representations. #smgps (4)

The thing about blogs is their flexibility. Changing UR blog design is like changing UR office decor. Fun,interesting &personal. #smgps (5)

Shld YOU blog? Instead of what? Or, in addition to what? Takes thought and consideration. Connect 1st with others. #smgps (6)

@TobyDiva says blogs work for niche marketing - so true. But, also work to create expertise and show thought leadership. #smgps (7)

The relevance of blogs will B determined by the audience - not the blogger. Do you regularly engage your audience, provide value? #smgps (8)

twitter is a blog tool, now, isn't it? @CBwhittemore says, 4women, we have high expectations - so true! Blog brings us closer 2U. #smgps (9)

Women want the connection a blog provides. That "this is me" conversational tone. We learn fast who is authentic and who isn't. #smgps (10)

W/out a blog, UR video/podcast/etc. Becomes more push marketing. Women R so over that! A blog breathes & pulses - it has heart. #smgps (11)

Caution: blog w/out comments is just a webpage! Engagement is everything! Talk WITH not AT your customers. It works. #smgps (12)

Relevance of blogs remains high - b/c they deliver, when done right. What's right? Consider these points: #smgps (13)...

Authenticity (truth in writing), approachability (willingness to discuss contrary ideas) and relevance (stay on topic). #smgps (14)

Bk to the ? R blogs still relevant? R cell phones still relevant? R face2face meetings still relevant? R people still relevant? #smgps (15)

Blogs will B relevant as long as people R relevant. We the people - has a nice ring to it, yes? Blogs R about we the people. #smgps (16)

B not afraid. It's not about the technology, it's about the people. Trust UR people - you hired'em. #smgps (17)

Be prof. about UR blog. Get the right advice on strategy, implementation, and voice. Women, especially, are listening. #smgps (18)

final tweets on relevance of blogs in today's crowded multi-media environment online: if we stopped blogging... #smgps (19)

would the Internet go silent? Only noise blasted outward? Blogs build connections& share friendships, resources. Relevant? Yes. #smgps (20)

@TobyDiva, thank you 4 letting me join in on this twitter book. Innovative - speaks volumes. #smgps (21)

More From Yvonne Lip-Sticking  @y2vonne

Social Media Marketing GPS - Chapter 6 Tactics Second

SOCIAL MEDIA MARKETING GPS - CHAPTER 6 TACTICS SECOND – “Strategy without tactics is the slowest route to victory.” Sun Tzu 1 #smgps

In Chapter 4 Strategy First, we discussed the necessity of developing a strategic direction for SMM aligned w/ corp goals. 2 #smgps

If strategy is the foundation of long-term positioning for your brand then tactics are the work horse for making it happen. 3 #smgps

In this chapter we’ll explore how tactics such as blogs, social networks, RSS, widgets, vlogs, etc. can be used to support strategy.4 #smgps

SM tactics are different than other marketing tactics. They were created for friends to communicate with friends Not for business. 5 #smgps

When marketers realized their customers were engaged in blogs, photo sharing, video sharing, etc a light bulb moment occurred. 6 #smgps

A few marketers began “hanging out” with their customers online and saw there might be a new way to not only talk TO but WITH them. 7 #smgps

First up - blogs. These websites, with the funny name, set social media marketing in action & forever changed biz communication. 8 #smgps.

Early adopters found, as @davewiner put it that, “A weblog is kind of a continual tour, with a human guide who you get to know.” 9 #smgps

Blogs are People talking to People; People listening to People; People interacting with People within a website. What is missing? 10 #smgps

What is missing? The words “company” & “department.” Blogs demonstrated it was ok to build person-to-person relations w/ customers.11 #smgps

Relationships include not only talking, what marketers term ‘messaging’ but continuous, active listening. We were now involved. 12 #smgps

Blogs can be leveraged to support many strategies including: thought leadership, customer service, segmentation, branding, loyalty.13 #smgps

Successful blogs focus on a niche, topic or personality of the author/s. They provide information, point of view, entertainment. 14 #smgps

Blog writing follows web-style format but the tonality is always conversational & never hard sell. Think value-add w/ personality.15 #smgps

Blogs should be held accountable based on your goals. SM and traditional measures will confirm your success. Non quant is powerful.16 #smgps

In 2003, blogs were a novelty. No longer. The web is cluttered w/ blogs. Promoting your new blog should be part of your imitative. 17 #smgps

Blogs work -People-based relationships and performance will continue to be the most important formula for success.Lorraine Tribe 18 #smgps

Question:With tactics like social networks/videos taking center stage are blogs still relevant for businesses to consider? 19 #smgps

Interviews with: Yvonne DiVita @y2vonne and Julie Squires @juliesquires. Use #smgps to join in & included. Blog http://is.gd/pQJe 20 #smgps