Social Media Marketing GSP: A Tweet-book

Social Media Marketing GPS - Chapter 4 Social Media Ethics Interview With Mack Collier

 I think a big reason why there is such confusion around the 'ethics' of social media right now is because the space is still new 1 #smgps

And businesses are trying to figure out how to monetize their efforts. That is leading to a discovery of where the 'lines' are... 2 #smgps

...when it comes to ethics in social media. For example, ghostwriting is a hot topic in social media. Some people say ghostwriting 3 #smgps

...a blog post is fine, because other types of business communications are ghostwritten. But the expectations of the blog's... 4 #smgps

...readers might be different. They expect the post to be written by the person that 'signed' their name to it. 5 #smgps

As the space continues to evolve and as monetization becomes clearer, ethical issues should more easily sort themselves out 6 #smgps

More From Mack Collier @mackcollier The Virtual Garden

Social Media Marketing GPS - Chapter 4 Social Media Ethics Interview With Wayne Hurlbert

Social media users often struggle with ethics because many see SM as different from other media. It's not. Ethics are the key to SM 1 #smgps

Sharing matters. SM isn't about getting. It's about giving & helping others. Those using SM just to get from others fail at SM 2 #smgps

SM is about trust & trust must be earned. Once lost, trust is hard to recover. In SM, there may be no second chance to recover it 3 #smgps

An SM user who speaks through a character must be upfront about the proxy voice. Personas are often confusing & can lose trust 4 #smgps

Seeing SM as something to game or spam fails because no one will listen as there is no trust or listening first. Bad ethics fail 5 #smgps

People who listen to others, are open & honest, share & help others succeed on SM. Good ethics work on SM 6 #smgps

Approaching SM as a numbers game fails when there's no engagement. Chasing numbers alone is a dead end. On SM bad ethics fail 7 #smgps

SM ethics like all ethics are not personal interpretation. That shallow short term thinking failed Enron & AIG. It fails on SM too 8 #smgps

Using tricks & tools to get more SM followers may add numbers but without engagement & trust, raw numbers mean nothing 9 #smgps

Following people on Twitter & unfollowing immediately simply to add numbers loses trust & hurts your personal & brand reputation 10 #smgps

Spam on SM is unethical as it is everywhere. Spam is about taking without giving back. Good ethics work on SM so spammers fail 11 #smgps

Faking someone else's identity on SM is unethical. It's also a pointless dead end leading to lost reputation for the impostor 12 #smgps

Ethical biz people get referrals & long term customer evangelists. Ethical SM pays with strong relationship building that lasts 13 #smgps

SM posts live forever on Google. Ethical people benefit from searches of honest & open ideas that boost online reputation & trust 14 #smgps

Looking at SM as only for sales & marketing fails without listening, engaging & building relationships. SM is about trust 15 #smgps

When posting ethically on behalf of a company, don't post company info you wouldn't write in an email or say in person 16 #smgps

Ethical companies respond to customer concerns openly & don't hide. Doing the right thing builds deeper trusting relationships 17 #smgps

Ethical companies trust their employees to do the right thing on SM. They help & encourage employees to engage with customers 18 #smgps

Good SM ethics work for everyone: Company, brands, employees, customers, listeners & the economy. Good ethics are good business 19 #smgps

More From Wayne Hurlbert @waynehurlbert Blog Busines

Social Media Marketing GPS - Chapter 4 Social Media Ethics

SOCIAL MEDIA MARKETING GPS - Chapter 4 Social Media Ethics #SMGPS The time is always right to do what is right - Martin Luther King Jr 1 #smgps

As global business becomes more like an Alice Through the Looking Glass world “ethics” becomes the hot marketing differentiator. 2 #smgps

How do you build trust when global relationships are often made without benefit of “seeing eye-to-eye” becomes a critical issue? 3 #smgps

When you can portray yourself as your alter ego or a fantasy avatar does that shake the reality of people who do business w/ you? 4 #smgps

How do you define virtual civility, kindness and politeness when idea and ideals differ widely? What happens when people disagree? 5 #smgps

With each new tool that technology brings the virtual world is challenged with what is means to be a good online business citizen.6 #smgps

How is disclosure and transparency defined? Does accepting client contracts ($) to write posts or tweets walk in the shadows? 7 #smgps

Note: In Chapter 9 we’ll discuss Sponsored Conversations including interviews with @scottmonty and @savvyauntie. 8 #smgps

How can we, as online marketers, ensure that our customers feel safe and trust the people who represent our brands in social media? 9 #smgps

Question: Ethics in business is the hot, news topic. In the SM world we struggle with what is black, white and gray. Why is that? 10 #smgps

Guest interviews with: Wayne Hurlbert @waynehurlbert and Mack Collier @mackcollier. Use #smgps to join in. Blog http://is.gd/pQJe 11 #smgps