Social Media Marketing GSP: A Tweet-book

Social Media Marketing GPS - Chapter 12 Relationships 1st 2nd & Last Interview with Liz Strauss

Marketing pro, @TobyDiva is writing a book Social Media Marketing GPS usuing Twitter check out -> #smgps

I'm afounder of @SOBCon a deeply networked online community. SM is a huge part. Don't we need context to get to meaning? I say yes  #smgps

We have the ability to build fast context and get on to content. But we have to understand the SM context we're in. #smgps

Do you think most folks understand the context of the tools they use? I think we keep overlaying offline constructs. #smgps

We forget that the interwebs AND the future are also listening when we type our talk. Maybe are relationships are MORE than real. #smgp

Does the nature of recording what we say make it more REAL? Are you more authentic when you write it down? #smgps

In the end doesn't it come down to who we are and how we define a REAL relationship? #smgps

@coffee_online asks Can we only co-exist via connection? On Twitter? I've often wondered that about the concrete world  #smgps

@bryanlehner asks What about what we don't say in writing because we don't want it recorded. How authentic is that? 15 #smgps

If we won't say it in writing (allowing exceptions) how authentic is it? Maybe we should stop defining REAL & think -> DIFFERENT. #smgps

Structure and expression, form and function, heads and tails, two in dynamic tension. Why not online and offline relationships? #smgps

Do you have different relationships with the same person online and off? I get a different son online than offline. #smgps

fr: @mcmama "I think the wds are outdated & don't take into consideration what different interaction the Internet provides."  #smgps

@rjsi I'm with you on that. Simple words often best describe what we do. #smgps Online or off, my relationships with you, your biz, or your product is really in MY head. I interpret any info I take in. #smgps

The beauty of SM is that we get enough inputs that we can detect patterns about people or groups that could change our views. #smgps

@dirkjohnson I'm with you. I won't / can't put in writing what I am unwilling to explain. #smgps

So Twitter can allow us to "build up" to a holistic view of a person, a brand, or a customer group. Powerful stuff. If we listen.. #smgps

To find out about customer loyalties, we ask customers what THEY see, hear, and understand. Then work w. patterns /trends. #smgps

SM makes it easier to reach customers with the same question. But the ? is in the context of the tool itself - We're back start.  #smgps

hank you everyone! I'm going back to read again all of what you said ... to find the patterns and the new ideas.  #smgps

RT @BWphoto: Maybe off line we R limited by perceived social more's bec face2face & online our subconc auth is free to come out #smgps

More From Liz Strauss @lizstrauss Successful Blog

Social Media Marketing GPS - Chapter 12 Relationships 1st 2nd & Last Interview with Tim Jackson

Relationships have always been the cornerstone of biz; however, can virtual exchanges create value that lead to "real" relationships? #smgps

Virtual interaction, in this new digital age, is as real as any face to face relationship- especially for companies. 1 #smgps

Co’s can choose to employ SM tactics to reach & connect w/ customers, or they can allow their competition to do it instead. 2 #smgps

Smart co's will seize the chance to improve the quality of their relationships w/ there customers & SM makes it SO much easier. #smgps

Over the past 4+ yrs of my SM work, I have used SM to develop stronger relationships for the brand across the globe- it's easy. 3 #smgps

SM has allowed me to connect Masi Bicycles to an ever-growing audience on a personal level that would not otherwise be possible. #smgps

Any brand can do the same thing by simply reaching out and engaging and participating- plus it is amazingly fun and rewarding! #smgps

Masi’ brand recognition is discernibly stronger now thanks to pursuit of online relationships- your brand should too. 4 #smgps

In the absence of a big marketing budget, SM is the grand leveler of the playing field. "Personality goes a long way". #smgps

Development of relationships DOES require outreach, so brands need to be willing to invest a little time in talking to others. 5 #smgps

Truly effective SM relationships are developed thru 2-way dialog & not just "broadcast" of messaging. Go out & share in convo! #smgps

As in real life, honest communication builds stronger relationships- trust is very important. No trust = Bad. 6 #smgps

Co's benefit most from developing honest relationships thru SM. Simply regurgitating marketing speak is not the answer. #smgps

Customers connect to brands by extension through the people they interact with, increasing the need for passionate voices. 7 #smgps

Find your brand evangelists within your company to spread the word w/o it sounding like a company brochure. Sincerity is always best. #smgps

Customers are more loyal to brands they feel they have a relationship with and will forgive more from those brands. 9 #smgps

You get a lot more forgiveness from the community that you are a member of, rather than just an observer. #smgps

When in doubt- ask. Customers love participating w/ the brands they like. It develops pride of ownership. 10 #smgps

I have used polls as a great tool to help develop the brand and grow the relationships with the community. #smgps

Since co’s can’t be in all places @ once, virtual relationships serve as the perfect surrogate & extend brand reach.11 #smgps

So there you have it! Virtual relationships can strengthen and extend real relationships and make brands better along the way! #smgps

Thanks for playing along this evening. #smgps

More From Tim Jackson @timjackson Masyguy Blog

Social Media Marketing GPS - Chapter 12 Relationships 1st 2nd & Last Interview with Lucretia Pruitt

Can virtual/online relationships convert to "real" relationships? Absolutely. We can't define "real" by the origin of relationship 1 #smgps

The online world of today is simply one form of communication - relationships are forged by interaction, commonality, and time 3 #smgps

First people I followed on Twitter I already "knew" but there are literally hundreds that I've met face-to-face that 1st met here 4 #smgps

At the beginning of 2008, I knew not one woman I'm in the Walmart 11Moms with. As of last month, I've spent time with 23/24 of them 5 #smgps

Relationships are built on trust, not proximity. The penpal of the 19th century has been replaced by 21st century online friends 6 #smgps

Businesses that "went global" in the 20th cent have an opportunity to get back to Mom & Pop shop style relationships using Soc Med 7 #smgps

The ability to define relationships online to suit our own availability, interests and time-spent makes it appealing to many of us 8 #smgps

Moms don't 'hang out' with only the neighbors, or those in the beauty shop - they go online & find or build communities 9 #smgps

Business people are not solely reliant upon 'clubs' or the local chamber of commerce to network with each other or their customers 10 #smgps

To forge online relationships, we use the same patterns that have existed for centuries - but technology allows us greater reach 11 #smgps

When Walmart started the 11moms program, the idea was to build a community & to tap into the existing ones, not just market 12 #smgps

None of the women would've joined the program if she felt that the relationships she already had would be abused or exploited 13 #smgps

Along the way, we've all developed strong bonds w/ each other as well. Relationships that will outlast involvement in the program 14 #smgps

They say "on the internet no one knows you're a dog" I say "on the internet, dogs will be outed due to their lack of transparency" 16 #smgps

Today's instant information makes lying, cheating & bad dealings easily Googleable - your actions are your longterm reputation 17 #smgps

Now, more than ever, trust and reliability are keystones of a solid relationship. Online relationship bldg is the same as offline 18 #smgps

For biz - a coupon, sale, or event is a one time buy. A relationship is multiple sales over time. No brainer - need relationships 19 #smgps

Where you build a relationship is less important than actually building one. Build is a verb it means time & effort are involved 20 #smgps

Relationships are like gardens - you can't just sow seeds and reap. You must nurture the right seeds or eat only weeds. 21 #smgps

Thanks for listening and for your insights everyone!! I was working on this: http://tinyurl.com/cvfm3e #smgps - and learned from y'all too!

More From Lucretia Pruitt @geekmommy Geek Mommy

Social Media Marketing GPS - Chapter 12 Relationships 1st 2nd & Last Interview with Kimberly Coleman

Please bear with me: my next 5 tweets are for Ch. 12 of @TobyDiva ‘s new twitter book (written on not about twitter). Follow along: #smgps

Chapter 12 (Relationships 1st, 2nd & Last) - I’ll share about the four relationships that I focus on in regards to Mom in the City. 1 #smgps

Sharing relevant info (& a little of my life) with moms of young kids is my passion right now. I don’t want to waste "mom" time. 2 #smgps

With marketers trying to reach "my moms", the core relationship builder (online and off) is integrity. I won't work with liars. 3 #smgps

Much of my interaction with experts is done online, but I feel a connection to them because of our shared concern for moms & kids. 4 #smgps

Several bloggers that I have met online have become some of my favorite people. They are as smart, warm and talented offline as on! 5 #smgps

More From Kimberly Coleman @mominthecity Mom In The City

Social Media Marketing GPS - Chapter 12 Relationships 1st 2nd & Last

SOCIAL MEDIA MARKETING GPS -CHAPTER 12 RELATIONSHIPS 1ST, 2ND & LAST Man is a knot into which relationships are tied. Saint-Exupéry 1 #smgps

SM - talk, listen, laugh w/ our customers which builds relationships beyond product or brand; irony it is THE brand experience. 2 #smgps

Thru SM old fashion “corner grocery store relationships” are recreated. Shop keepers & customers knew & cared about ea other. 3 #smgps

Shop keepers were integrated into the community.They knew your stories and you knew theirs.You shared happiness and sorrows. 4 #smgps

The secret power of SM is not in the search rankings or new channel messaging but the ability to build cross cultural relationships.5 #smgps

Viewing SM 1st as a new broadcast messaging opportunity is not only a disservice to your company but may erode brand equity. 6 #smgps

Organizations that only allow “biz talk” & not the personal give and take w/in SM may actually do their brand more harm than good. 7 #smgps

Without “walls” to provide cues about each other conversations frm “What’s for dinner tweets” to info posts build your SM personae 8 #smgps

As w/ offline, SM relationships build over time & are nurtured w/ values that create trust & generosity; & give more than take. 9 #smgps

SM is “relationship service” where people get to know you beyond the product or problem. We are people doing biz with people. 10 #smgps

SM relationships don’t stay in the virtual world. SM collapses the off line “build time.” "Love online offline." -@richardatdell . 11 #smgps

“It’s not personal Sonny.It’s strictly business.” Son of the Godfather was dead wrong. Business is personal. SM makes it happen. 12 #smgps

Question: Can virtual exchanges create value that leads to "real" relationships? 13 #smgps

Interviews: Liz Strauss @lizstrauss Tim Jackson @masiguy Lucretia M Pruitt @geekmommy @ mominthecity Kimberly Coleman 14 #smgps