Social Media Marketing GSP: A Tweet-book

What and Why A Twitter - book?

Welcome! to a Twitter-book experiment:
Social Media Marketing GPS.#smgps

Twitter has captured the imagination of people from social media marketers to main stream media to celebrities to brands and moms. There are novels that are being written on twitter like the one by @kirsteno, as well as, excerpts from published books like the one tweeted by @rnmorris. 

I wondered ..

• Could twitter be used in the structured format of a business book?
• Could tweets make sense reading forward .. as in reading tweets posted as they acquire in real time as well as backwards as in # in Twitter search?
• Would this turn into a collaborative experiences where people contribute their insights and stories as chapters progressed?
• Would there be real value in the content of only 140 or less characters per "thought?"

I thought it would be fun to write a Twitter-book about social media marketing. The tweet-book will be structured as a "real" business book with chapters and a forward by the mayor of Twitterville - @shelisrael himself. Each chapter will include a 1 question interview with industry leaders, and of course, all posts will be hash-tagged. #smgps. In addition to being searchable through #smgps @juliesquires suggested the tweets be captured on a blog.

Please join me in what I hope will be a learning adventure for all who are curious about new ways of communicating. I encourage you to add your insights and learnings to the stream. My ultimate goal is this will serve as a resource on social media written by and for marketers. Don't forget to tag #smgps.

This will be one of the few posts that will not be written in 140 characters "tweets". As @shelisrael would say .. see you in Twitterville!

So what's a Twitter-book you may be asking? It's a book written using Twitter as platform and distribution channel. Social Media Marketing GPS #smgps is the first business book to experiment with this format.

This Twitter-book is structured as a "real" business book and includes: a foreword, introduction and chapters. Each chapter will have a 1 question interview with people knowledgeable about the topic. All posts will be hash-tagged #smgps.

Chapters and interviews will be tweeted Monday - Friday through the end of April. I invite you to join me in this experiment in a new way to write a business book. Please add your insights and learnings to the stream; they'll be incorporated into the book. My ultimate goal is that this Twitter-book will serve as a resource about social media written by and for marketers. So explore .. have fun .. discover and don't be afraid to try it out.