To clarify, I’m about to answer some questions with @peterkim for @TobyDiva’s Twitter chapter on measuring success in SMM #smgps
Here's the question: @TobyDiva "To determine success marketing strategies must be “accountable.” How do you measure success in SMM?" #smgps
I would start by putting the emphasis on measure rather than success 1 #smgps
With good analysis, the course can change on the path to what you preconceived as “success” 2
Measuring, taking different perspectives on data you create with conversations and connections in SM, yields unexpected value 3 #smgps
People confuse value and return. Metrics that tap into the depth of social interactions are not ROI per se 4 #smgps
well-worn paths in social science let us move beyond the “black box,” from a campaign to a community to social business. 7 #smgps
We can measure the connections, conversation, and meta-communication 8 #smgps
We just need to shift our thinking to be open to more social constructs and value beyond the intended bottom line 9 #smgps
More From Kate Niederhoffer @katenieder Social Abacus
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