Relationships have always been the cornerstone of biz; however, can virtual exchanges create value that lead to "real" relationships? #smgps
Virtual interaction, in this new digital age, is as real as any face to face relationship- especially for companies. 1 #smgps
Co’s can choose to employ SM tactics to reach & connect w/ customers, or they can allow their competition to do it instead. 2 #smgps
Smart co's will seize the chance to improve the quality of their relationships w/ there customers & SM makes it SO much easier. #smgps
Over the past 4+ yrs of my SM work, I have used SM to develop stronger relationships for the brand across the globe- it's easy. 3 #smgps
SM has allowed me to connect Masi Bicycles to an ever-growing audience on a personal level that would not otherwise be possible. #smgps
Any brand can do the same thing by simply reaching out and engaging and participating- plus it is amazingly fun and rewarding! #smgps
Masi’ brand recognition is discernibly stronger now thanks to pursuit of online relationships- your brand should too. 4 #smgps
In the absence of a big marketing budget, SM is the grand leveler of the playing field. "Personality goes a long way". #smgps
Development of relationships DOES require outreach, so brands need to be willing to invest a little time in talking to others. 5 #smgps
Truly effective SM relationships are developed thru 2-way dialog & not just "broadcast" of messaging. Go out & share in convo! #smgps
As in real life, honest communication builds stronger relationships- trust is very important. No trust = Bad. 6 #smgps
Co's benefit most from developing honest relationships thru SM. Simply regurgitating marketing speak is not the answer. #smgps
Customers connect to brands by extension through the people they interact with, increasing the need for passionate voices. 7 #smgps
Find your brand evangelists within your company to spread the word w/o it sounding like a company brochure. Sincerity is always best. #smgps
Customers are more loyal to brands they feel they have a relationship with and will forgive more from those brands. 9 #smgps
You get a lot more forgiveness from the community that you are a member of, rather than just an observer. #smgps
When in doubt- ask. Customers love participating w/ the brands they like. It develops pride of ownership. 10 #smgps
I have used polls as a great tool to help develop the brand and grow the relationships with the community. #smgps
Since co’s can’t be in all places @ once, virtual relationships serve as the perfect surrogate & extend brand reach.11 #smgps
So there you have it! Virtual relationships can strengthen and extend real relationships and make brands better along the way! #smgps
Thanks for playing along this evening. #smgps
More From Tim Jackson @timjackson Masyguy Blog
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