My friend @TobyDiva is writing a social media (SM) book using Twitter #smgps to track.Next 10 posts-Social media ideas for small businesses
Strategy: Defensive-If small businesses don’t engage in SM, the 1st consumer comment will be “these guys don’t know what time it is.” #smgps
Strategy: Defensive-Observe your competition’s social media efforts. You can bet they’re watching you! #smgps
Strategy: Brand Awareness-How many impressions do consumers need to build trust & engage? SM-A cost efficient way to get attention #smgps
Strategy: Brand Personality-Use SM as brand extender to embellish brand personality in casual ways that don’t fit commerce web sites #smgps
Strategy: Team Personalities-Use social media to weave team member personalities into brand personality thus expanding brand #smgps
Strategy: New Product Launch-Use SM to provide sneak peak of new products in development without spilling beans to competitors #smgps
Tactical: Web Site Traffic-Use brand impression points and SM network to create excitement & generate web site traffic #smgps
Tactical: Web Site Traffic & SEO-Use SM posts, key SEO phrases with anchor text links to web site to increase search rankings #smgps
Tactical: Web Site Traffic & Advertising-Use SM to support, supplement & extend PPC, banner ad & affiliate campaigns #smgps
Tactical: Conversions & Sales-Social media networks more likely to be advocates & customers with highest conversion percent #smgps
More From Donna Lynes Miller @gourmetstation GourmetStation
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