On Twitter
Upcoming tweets are part of @tobydiva brainstorm: a biz book about social media written in Twitter. This is Ch 6 - Tactics/Twitter 1 #smgps
The Twitter Stream flows rapidly. The lifespan of a tweet is inversely proportionate to the number of followers in your timeline... 2 #smgps
In other words, the more people you follow, the less time a tweet will be visible on your Twitter page. 3 #smgps
Tools like Twitter Search extend lifespan of a tweet. Search by username or keyword; you can link to results or subscribe by RSS. 4 #smgps
3rd party apps like TweetDeck help organize your Twitter stream & allow you to create groups. Helpful if you follow lots of ppl. 5 #smgps
But keep in mind that average user (not adventurous early-adopter types) follows fewer than 100 ppl and uses Web interface. 6 #smgps
Marcom on Twitter is communicating *with* people, not *to* them. Use Twitter solely as broadcast channel & you will lose followers. 7 #smgps
Microbloggers can be influencers, not because of number of followers but authority and credibility earned over time. 8 #smgps
Twitter can be a big source of traffic to your blog. Trend: ppl now relying more on links from friends than RSS feeds. 9 #smgps
When sharing a link on Twitter, add concise description. Don't say, "OMG this is awesome." Tell me what you're linking to and why. 10 #smgps
When describing a link, think like a headline writer. You've got 140 characters; use them to convince me to click your link. 11 #smgps
A retweet (RT) is the best kind of marketing: a third-party endorsement. Create content that people want to share. 12 #smgps
Hint: To make it easier for ppl to retweet, leave extra 15 chars for thr username. That way they don't have to edit your content. 13 #smgps
Instead of blasting messages randomly, use tools to find & follow ppl who will be interested in your product/service. 14 #smgps
Tools include Twitter Search and 3rd party apps like TwitterGrader, Mr. Tweet, etc. 15 #smgps
This is marketing through relationship building. You may also hear terms like conversational marketing or social media marketing. 16 #smgps
Twitter = opportunity to humanize your brand. Ex: @RichardatDell @LionelatDell - both individual & corporate at once. 17 #smgps
When tweeting for a company, let your individual voice shine through. Relate to people as people even when it's business. 18 #smgps
Remember the Golden Rule: Tweet unto others as you would have them tweet unto you. 19#smgps
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