My friend @TobyDiva is writing a book using Twitter. It's NOT a book about Twitter, but, a social media book, using Twitter #smgps to track.
RT @TobyDiva Question: @rajeshlalwani - What happens when you begin social media marketing without a strategy? 2 #smgps
I am founder of @blogworks, strategic social media solutions, based out of New Delhi,India 3 #smgps
Good news is 84% of respondents of recent @blogworks & exchange4media #indiasocialmediasurvey 08 associate value with SM Strategy 4 #smgps
53% in fact say that long-term SM Strategy is very important if they need to engage social media 5 #smgps #indiasocialmediasurvey
The difference between starting SM with/ without strategy is difference between informal/ casual, where casual means 'I don't care' 6 #smgps
Using no other tool in markg/ comm do professionals not strategize: figure the need, environment, competition, message (contd.) 7 #smgps
(contd) who to reach, how, goals, measures, risks, guidelines etc. why should SM be different? It's the same precious brands!! 8 #smgps
When beginning without a strategy, you are following, not leading; you are not prepared for the next step, you are not anticipating 9 #smgps
No strategy means you are not really differentiating, you are merely copying what everyone else is... SM becomes a toy 10 #smgps
No SM strategy means that the brand/ org network is not really ready to act upon feedback, the backend is not ready, lip service 11 #smgps
No SM strategy means can't measure because you didn't set objective & goals! Also, you can't celebrate success, for same reason :) 12 #smgps
No SM strategy means that when you abandon conversations mid-way, you didn't take into account the repercussions on brand 13 #smgps
No SM strategy means that the blame, for not working, goes to Social Media, not to the lack of planning :) 14 #smgps
No SM strategy means that you are confused about RoI of SM, not stopping to think that measures come from setting objectives 15 #smgps
No SM strategy means that SM remains in a silo, not integrating back into the org/ marketing strategy/ into departments/ people 16 #smgps
No SM strategy means wastage of resources that could have added value & reach - advtg, PR, databases, other channels 18 #smgps
No SM strategy means that you are playing with fire, might get burned 19 #smgps
No SM strategy means you'd never really get to know, if you weren't really made for Social Media, you just crash landed :) 20 #smgps
So, here's to strategy :) - over & out on my bit on @TobyDiva 's all-tweet SM book in progress http://tinyurl.com/cvfm3e 21 #smgps
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