Podcasts
SOCIAL MEDIA MARKETING GPS - CHAPTER 6 TACTICS SECOND (4) The human voice is the organ of the soul. - Henry Wadsworth Longfellow 1 #smgps
Chapter 6, of the all-tweet SM book, continues w/ the little audio file that “time and place shifts” media delivery- podcasts. 2 #smgps
Audio files were part of online marketing for many years. Web 2.0 technology made it easy. RSS expanded reach w/ MP3 portable. 3 #smgps
From eMarketer. 2008 17.4 million people downloaded podcasts on a monthly basis. Projections to 17% in 2013. http://twurl.nl/6bxged4 #smgps
Listening to a laugh adds an extra dimension to the way your customers get to know you. Your voice brings more of your personality. 5 #smgps
As w/ other SM tactics, the strategy for your “radio show on demand” should be developed for each niche. Downloads can be measured. 6 #smgps
SM is all about choices. Customers want it their way. Hint frm Bill Marriott - record your blog posts. 7 #smgps
As for podcast content direction keep your brand values in mind and let your creativity soar. It's about value-add not hard sell. 8 #smgps
Including listeners as active participants or “guests” is an exciting way to get to know your customers in a more intimate way. 9 #smgps
Question: How can podcasts support & extend a social media strategy? Interviews w/ Jim Turner @genuine & Neville Hobson @jangles 10 #smgps
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