Social Media Marketing GPS - Chapter 6 Tactics Second Interview With AV Flox

On Twitter

Assuming your target market uses Twitter, it can be a good and cost-effective marketing tool. 1 #smgps

Like any form of marketing, using Twitter requires strategy: clarify your objectives. 2 #smgps

Twitter moves fast, but there is much to be gained from creating and maintaining discussions. 3 #smgps

Conversation generates interest, assists your positioning goal and gives you credibility. 4 #smgps

Having a presence on Twitter makes you accessible to consumers. 5 #smgps

Twitter is a powerful tool to survey consumer needs and engage defectors. 6 #smgps

A network expands your reach. Retweets are a good way to get to more people. 7 #smgps

Twitter is useful in understanding your competition's marketing strategy and weaknesses. 8 #smgps

Regular searches on your company will reveal your strengths and weaknesses. 9 #smgps

Don't tweet into a vacuum about your product. Make conversation. 10 #smgp

Don't just talk about you--show your knowledge of your industry. 11 #smgps

Don't spam. No one needs a link to your site in every tweet. 12 #smgps

Don't be afraid to make mistakes. You will. Be transparent and learn from them. 13 #smgps

Be human. In a highly computerized world, consumers value interacting with people. 14 #smgps

Have fun, be creative, don't stop learning and reassessing your strategy. 15 #smgps

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Comments

[AV Flox]

Thank you for the opportunity to do this, Toby and good luck with your project!