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SOCIAL MEDIA MARKETING GPS - CHAPTER 6 TACTICS SECOND (5) “What you see is what you see." Frank Stella 1 #smgps
Lights, camera, action! So you wanna be a SM rock star? Today Chapter 6 includes also explores video blogging or "vlogs." 2 #smgps
Frm eMarketer Q4' 08. Internet viewers watched 3 hours of online video per month. http://twurl.nl/k6f0r3 (expand ) Mobile apps extend time. 3 #smgps
As the saying goes - the camera tells all .. no place to hide. Vlogs can be the most personal of SM tactics. Often the most viral. 4 #smgps
Understanding your target audience & developing a strategy that supports your brand is more than a game. http://twurl.nl/31a3nu (expand ) 5 #smgps
TobyDiva: With that in mind, information integrated with humor can take your brand from mundane to YouTube stardom. http://twurl.nl/35hj6y 6 #smgps
Vlogs work in B2B. Develop a YouTube channel to support your brand. http://twurl.nl/544547 Great for increasing search lift. 7 #smgps
Most online video communities provide view stats & sites linking info. Reviews, sharing and comments bring it into social media. 8 #smgps
In “do it yourself”social media details matter even more than with vlogs. Lighting and sound can kill a great interview. 9 #smgps
Who should vlog? Based it on the person’s comfort level with the media & personality.Your smart CEO may not =great video host. 10 #smgps
With text/blogs, audio/podcasts and video/vlogs any company can be their own media enterprise. SM is about experimentation. 11 #smgps
Question: How can a vlog support and extend a social media strategy? Interview with Roxanne Darling @roxannedarling 12 #smgps
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