Social Media Marketing GPS - Chapter 6 Tactics Second

SOCIAL MEDIA MARKETING GPS - CHAPTER 6 TACTICS SECOND – “Strategy without tactics is the slowest route to victory.” Sun Tzu 1 #smgps

In Chapter 4 Strategy First, we discussed the necessity of developing a strategic direction for SMM aligned w/ corp goals. 2 #smgps

If strategy is the foundation of long-term positioning for your brand then tactics are the work horse for making it happen. 3 #smgps

In this chapter we’ll explore how tactics such as blogs, social networks, RSS, widgets, vlogs, etc. can be used to support strategy.4 #smgps

SM tactics are different than other marketing tactics. They were created for friends to communicate with friends Not for business. 5 #smgps

When marketers realized their customers were engaged in blogs, photo sharing, video sharing, etc a light bulb moment occurred. 6 #smgps

A few marketers began “hanging out” with their customers online and saw there might be a new way to not only talk TO but WITH them. 7 #smgps

First up - blogs. These websites, with the funny name, set social media marketing in action & forever changed biz communication. 8 #smgps.

Early adopters found, as @davewiner put it that, “A weblog is kind of a continual tour, with a human guide who you get to know.” 9 #smgps

Blogs are People talking to People; People listening to People; People interacting with People within a website. What is missing? 10 #smgps

What is missing? The words “company” & “department.” Blogs demonstrated it was ok to build person-to-person relations w/ customers.11 #smgps

Relationships include not only talking, what marketers term ‘messaging’ but continuous, active listening. We were now involved. 12 #smgps

Blogs can be leveraged to support many strategies including: thought leadership, customer service, segmentation, branding, loyalty.13 #smgps

Successful blogs focus on a niche, topic or personality of the author/s. They provide information, point of view, entertainment. 14 #smgps

Blog writing follows web-style format but the tonality is always conversational & never hard sell. Think value-add w/ personality.15 #smgps

Blogs should be held accountable based on your goals. SM and traditional measures will confirm your success. Non quant is powerful.16 #smgps

In 2003, blogs were a novelty. No longer. The web is cluttered w/ blogs. Promoting your new blog should be part of your imitative. 17 #smgps

Blogs work -People-based relationships and performance will continue to be the most important formula for success.Lorraine Tribe 18 #smgps

Question:With tactics like social networks/videos taking center stage are blogs still relevant for businesses to consider? 19 #smgps

Interviews with: Yvonne DiVita @y2vonne and Julie Squires @juliesquires. Use #smgps to join in & included. Blog http://is.gd/pQJe 20 #smgps

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