SOCIAL MEDIA MARKETING GPS - CHAPTER 6 TACTICS SECOND (2) “Be sincere; be brief; be seated.” Franklin Delano Roosevelt 1 #smgps
Next up in Chapter 6 of the all-tweet book about social media marketing we’ll explore the benefits and challenges of Twitter. 2 #smgps
Online message boards are not new but overlaying Web 2.0 and mobile technologies made Twitter fun, easy extended real time access. 3 #smgps
Simple & Powerful = Twitter. @biz @ev @jack captured the imaginations of millions including marketers that is rockin the world. 4 #smgps
The same social media rules hold true: be your authentic self, transparent, honest, add value, be part of the community = trust. 6 #smgps
As with any SM initiative there is the risk if your Followers don’t agree or think you are behaving badly they’ll call you out. 7 #smgps
Tweet benefits range from extension of your brand, new champions, extended resource network/friends, viral wom, biz opportunities. 8 #smgps
Develop a Twitter strategy that includes defining your Followers, the extent of personal versus biz tweets, tweet name branding. 9 #smgps
The “Twitter Stream” runs fast and not all of your Followers will read all of your tweets. Consider tweeting at different times. 10 #smgps
How many Followers are the “right” number for you? How many people should you follow? Marketer’s answer:depends on your strategy. 11 #smgps
Question: Twitter is rage but w/ the "TwitterStream" moving so quickly does it really make sense from a marketing perspective? 13 #smgps
Interviews: Connie Reece @conniereece and AV Flox @avflox Please use #smgps to join in the convo. Blog http://twurl.nl/mvrxzc14
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