Communities/Social Networks
SOCIAL MEDIA MARKETING GPS - CHAPTER 6 TACTICS SECOND (3) “Living together is an art. W. Pickens #smgps 1
The next section of Chapter 6, of the all-tweet book about social media marketing, looks at Social Networks/Communities 2 #smgps
Logistically social networks are an efficient and effective way to connect with many-to- many and many-to-one on the World Wide Web.3 #smgps
We all have many “selves.” The challenge: how to combine both business & personal personae in a public network. How much of “you”? 4 #smgps
The opportunity to add photos, videos along with text increases the complexity & comfort level of people and company acceptance. 5 #smgps
No matter which social network you choose to belong to bottom-line it’s about people who enjoy common interests. 6 #smgps
“Strangers” not part of a community might perceive wall posts or tweets to be silly. But for Friends & Followers they are relevant. 7 #smgps
W/in virtual castle walls of a social network personalities of the community create its unique culture. Engagement & trust vary. 8 #smgps
It’s not your teens Facebook any longer either. Baby Boomers are the “new” demo. How will they change SNs? http://twurl.nl/vrwyv6 (expand ) 9 #smgps
Peer-to-peer interaction varies. Passive participation, multiple visits frm 1 person, are important 2. Influence builds over time.10 #smgps
Relationships built w/in SN do impact purchase decisions. Smart brands don’t blast messages they become part of the ecosystem.11 #smgps
Brands that offer value-add content And participate as members of the community will be the big winners. Yes it a risk? Yes. 12 #smgps
Can there be big payoffs? Yes. People-to-people relationships build mutual responsibility and accountability. Results = Sales. 13 #smgps
What does social networking/community look like in 2-3 years? Interview with Nancy White @nancywhite 14 #smgps
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