#smgps - On a strategic level how would you align & incorporate social media strategy to support business goals?
#smgps - Allow social media to bring about changes in the company. When problems are identified, change, over-deliver, delight.
#smgps - Don't hit people over the head with a sales message. Remember: we're all humans, talking to other humans
#smgps - Monitor, measure, refine. Take chances, be bold. Don’t be afraid of failure
#smgps - Join in. Be real. Talk like a human being. Offer to help people, answer questions, give away intelligence, not intellectual property.
#smgps - set goals for ROI, benchmark results with current methods, seeing which are getting the most bang for the buck
#smgps - develop company-wide corporate guidelines for social media participation. who can rep the company? How? when?
#smgps - Are you willing to devote time to achieving social media success? There is no quick social media fix. Results come in the long term
#smgps - the tools may be free, but It costs money & requires specialized knowledge & experience to create an effective social media campaign
#smgps - Listen first! monitor online conversation about the company – identify major customers concerns and kudos
#smgps - Where does your audience gather now? What social networks do they frequent? How do they use the tools these networks provide?
#smgps - begin by determining: what are your goals? Who are you trying to reach and why? What do you want the interaction to lead to?
#smgps - be sure everyone in the company is defining social media in the same way - you'll be surprised when you ask for definitions
What's up with that flurry of social media strategy tweets I just posted? #smgps answer is here: http://bloombergmarketing.blogs.com/smgps/
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