On Widgets
Like everything else in marketing tool box, the way to get the most out of widget marketing is to integrate it into a mkt strategy 1 #smgps
Especially with social media tools, the temptation is to want to try out a shiny new tool just because it is shiny and new. 2 #smgps
First mkt strategy & then decide if widget is right. For instance to increase awareness for a new campaign use a video clip widget 3 #smgps
Or build relationships with customers by providing relevant information that is updated and always fresh. 4 #smgps
A basic def of a social widget: a stand alone portable sharable application that can be placed on a web site, blog, SN or desktop 5 #smgps
This is slightly different than a social application that is integrated into a specific social network such as Facebook 6 #smgps
A social widget is a 2nd distribution channel for web content & the audience is everywhere. For marketing this is obviously good. 7 #smgps
What makes successful widget marketing? Begins with having content that people want to share by placing on site or emailing . 8 #smgps
If the content isn't engaging enough to energize the "share" factor , you will not experience widget success regardless 9 #smgps
It is critical to support the widget launch. "Viral" needs a kick start unless you are very very lucky. 10 #smgps
Widget needs to be promoted through other marketing channels and distributed as many places as possible . Email, other web sites 11 #smgps
Widgets have been around long enough now so that there are many choices, many vendors and many examples of good & bad 12 #smgps
Like so many other social media tools,the Obama campaign made use of widgets with goal of energizing voters to spread the word. 13 #smgps
They used multiple widget platforms at every level of complexity. Just go to their widget page http://bit.ly/WBQ5x (expand ) for examples 14 #smgps
More from Marianne Richmond @marianne Resonance Partnership
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