Podcasts
My next tweets are part of @tobydiva 's biz book on social media written in Twitter, for Ch 6 - Podcasts. 1 #smgps
The question is: How can a podcast support and extend a social media strategy? 2 #smgps
Much depends on what the measurable goals are of your overall strategy. 3 #smgps
Let's pick one goal: build and nurture community. I offer the FIR podcast as an example. http://bit.ly/g8EGw 4 #smgps
FIR is the twice-weekly audio podcast I co-host with Shel Holtz (@shel) on Mondays and Thursdays which we started in Jan 2005. 5 #smgps
In our 4+ years of podcasting, FIR has developed an active and influential community. 6 #smgps
That community originally grouped around the show itself and the blog. 7 #smgps
Today, the focus has shifted: still the show itself, of course, but also the FIR Room on Friendfeed. 8 #smgps
Wherever your audience focus is, building community increases listener loyalty to your show (your brand). 9 #smgps
Members of the community share a common bond that enhances their sense of loyalty. 10 #smgps
The community is also a catalyst for content development: ideas come from the community not just the show's hosts. 11 #smgps
All this has signficance when viewed in the context of supporting a broad social media strategy. 12 #smgps
Your podcast community can be a focal point around which all your other 'social communication' connects. 13 #smgps
: It sounds easy to do, doesn't it? But like everything, it takes time and commitment. 14 #smgps
In our experiencer with FIR, there are four essentials to building community around a podcast. 15 #smgps
1st: Involve your listeners. Ask them questions: solicit their input. 16 #smgps
2nd: Encourage your listeners. Thank them, name them, praise them. 17 #smgps
3rd: Address their needs. Always respond to listeners' questions and comments. 18 #smgps
4th: Engage your listeners. Make them the centre of your attention and all you do. 19 #smgps
So depending on your overall social media strategy, a podcast can help you achieve the following. 20 #smgps
Help customers feel like they are privileged insiders by providing a unique window into your brand. 21 #smgps
Help create a bond between customers and the people behind the brand. #22 #smgps
Give customers more of a say in the development of future brand extensions and marketing programmes. 23 #smgps
There we are: in 24 tweets, how a podcast can support and extend a social media strategy :) 24 #smgps
More From Neville Hobson @jangles NevilleHobson.com FIR
Neville's innovative podcast of his Twitter-book interview about podcasts.
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