Social Media Marketing GPS - A Tweet-Book #smgps - Chapter Outline and Confirmed Guest Interviews
Foreword - Tuesday 3/31
Shel Israel @shelisrael
Introduction - Wednesday 4/1
Toby Bloomberg @tobydiva
Chapter 1 Why Social Media? - Thursday 4/2
Paul Chaney @pchaney
Ann Handley @marketingprofs
Chapter 2 The New Enterprise Direction - Fri 4/3
Geoff Livingston @Geoffliving
Marc Meyer @marc_meyer
Chapter 3 Social Media Research: The 1st Listening - Monday 4/6
C.B. Whittemore @cbwhittemore
Joel Rubinson @joelrubinson
Chapter 4 Social Media Ethics - Tuesday 4/7
Mack Collier @mackcollier
Wayne Hurlbert @waynehurlbert
Chapter 5 Strategy First - Wedneday 4/8
BL Ochman @whatsnext
Rajesh Lalwani @rajeshlalwani
Chapter 6 Tactics/Tools Second Thursday 4/9
Blogs - Thursday 4/9
Julie Squires @juliesquires
Yvonne DiVita @y2vonne
Twitter - Friday 4/10
Connie Reece @conniereece
AV Flox @avflox
Social Networks/Communities Friday 4/10
Nancy White @nancywhite
Podcasts - Monday 4/13
Neville Hobson @jangles
Jim Turner @genuine
Videos - Monday 4/13
Roxanne Darling @roxannedarling
Widgets - Tuesday 4/14
Marianne Richmond @marianne
RSS - Tuesday 4/14
Bill Flitter @Billflitter
Nick Burcher @nickburcher
Chapter 7 Social Media & Branding - Wednesday 4/15
Dana VanDen Heuvel @danavan
Beth Harte @bethharte
Chapter 8 Blogger Relations - Thursday 4/16
Susan Getgood @sgetgood
Elisa Camahort @ElisaC
Chapter 9 Sponsored Conversations Friday 4/17
Scott Monty @scottmonty
Melanie Notkin @savvyauntie
Chapter 10 Metrics That Make Sense Monday 4/20
~Chapter to be posted. Read the introduction & interviews in the Twitter Stream~
Introduction - Twitter Stream
Peter Kim @peterkim - Twitter Stream Interview
Kate Niederhoffer @katenieder - Twitter Stream Interview
Chapter 11 Solving Business Challenges Tuesday-Wednesday 4/21-22
~Chapter to be posted. Read the introduction & interviews in the Twitter Stream~
Introduction - Twitter Stream
Richard Binhammer @richardatDELL
Lionel Menchaca @LionelatDell - Twitter Stream Interview
Frank Eiason @comcastcares - Twitter Stream Interview
Donna Lynes Miller @gourmetstation - Twitter Stream Interview
John Maley @johnmaley - Twitter Stream Interview
Chapter 12 Relationships 1st, 2nd & Last Thursday 4/23 & Monday 4/27
~Chapter in progress .. to be posted. Read the introduction & interviews in the Twitter Stream~
Introduction - Twitter Stream
Liz Strauss @lizstrauss - Twitter StreamInterview
Tim Jackson @TimJackson - Twitter Stream Interview
Kimberly Coleman @mominthecity - Twitter Stream Interview
Lucretia M Pruitt @geekmommy - Twitter Stream Interview
End Page/After Foreword - Wednesday April 29
David Meerman Scott @dmscott Twitter Stream Interview
Lessons Learned - in process
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