Diva Marketing Blog - Marketing blogs and corporate social media strategies for innovative companies

The Diva Marketing Blog Approach To Blog & Social Media Strategy

Bloomberg Marketing (Diva Marketing Blog) Is A Social Media Boutique Consultancy

A successful social media strategy is more than a well-written post, a Facebook page or a tweet.

What Separates Bloomberg Marketing (Diva Marketing Blog) From Other Social Media and Blog Consultants?

Our approach to social media strategy is slightly different than other blog consultants.

Yes, we believe that social media can build stronger relationships, humanize your organization, extend brand awareness, lift search engine rankings and more.
Yes, we believe that social media can create community.
Yes, we believe in the Mandate of Social Media: Honesty. Transparency. Authenticity. Passion.

We also believe that to be an effective business initiative social media must integrate into an organization’s marketing plan to support objectives and enhance the brand experience.

We understand that social media brought into an enterprise situation is different from personal use. And we understand the risks that are associated with adopting social media. We also know the rewards: building and nurturing relationships that result in trust, loyalty and bottom-line results.

When working with clients we prefer to take a holistic approach. While beginning with developing strategic objectives we also take into consideration how social media will impact functional areas, especially those that are customer touch points, corporate culture and resource allocation. We work with you to ensure that communication strategies are in place to ensure that the customer has a seamless digital experience with your brand.

The Challenge

Social media often changes an organization's business paradigm. The challenge is to ensure the culture of an organization can accept an open communication model between internal staff and external stakeholders.

That takes trust from management that allows employees an authentic voice in the conversation while being good brand stewards.
That takes trust from employees that they understand and buy-in to values and goals of the brand while honestly taking part in social conversations.
That takes trust from customers and stakeholders that their voices will be heard and listened to and responded back to.

Corporate Personal Branding Strategy and Workshops - The convergence of corporate branding and employee personal branding, based on the alignment of common values, supported by content creation and social media, for mutual benefit. As part of a planned strategy each (enterprise and employee) lends their goodwill and influence to the other. The result is a a halo effect that affords opportunities for common and unique goals to be acheived.

Experience Makes A Difference

With over 15-years of strategic marketing experience, including more than 10-years developing internet-based plans, and in the social media space since 2004, we bring important perspectives to the table. We know traditional and new world marketing. Yes, we've been around the block a few times so we can help you avoid stubbing your toes.

Social Media/Blog Strategy Process

The customized social media strategies that we create with you keep these aspects top-of-mind:

Your customers and stakeholders
Your marketing/business goals
Your business goals
Your company culture as it relates to the social media culture
Your brand values and promise
Your resources: people, time, dollars

Strategic development

Develop goals and objectives based on your business challenge/s
Identify target audience
Determine what constitutes success
Integrate into master marketing strategy
Identify success and measurement metrics
Create tactical programs
Support implementation of tactics

Evaluating: results analysis

Identify and track success metrics
Identify analytic tools
Monitoring social media pick-up

New PInterest Offerings!

We'll help you with Strategy, Guidelines, Consumer Insights and even take care of your boards and pins with special BoardCare!

Pin It To Win It Contests include Strategy, Execution and Consumer Insight Analysis.

Pinterest consulting and analyiss on website integration for visual social communication.

Social Media/Network Influener Programs

Creating Win-Win-Win: For the Blogger. Her/his Community. The Brand.

Although no one can promise that bloggers will want to write about your product or service (run to the hills if they do!), our model is built on three elements that give us a running start to success:

1. The Right People – identify bloggers who have an interest in the product by understanding what they write about and their relationship to the larger community. Build relationships. Each program is customized. We do not purchase lists.

2. The Right Program - create an offering that is of value to the blogger and his/her community

3. The Right Attitude – respect the blogger and the culture of social media

Our strong point of difference is that we approach bloggers from a peer-to-peer relationship as bloggers not as an agency. We establish credibility by always identifying ourselves with our blog and encouraging the bloggers to “check us out.”

Conversational Coaching

This was designed for solopreneurs and smaller businesses who need help and a little hand holding to develop social media programs.

Content direction
Conversational etiquette
Digital relationships and community development
Social media monitoring
Tactical development and execution e.g., blogs, social networks, etc.

Managing The Feedback Loop

We realize that blogs change the culture of an organization and impact business processes. We help clients put systems into place that will support customers’ (and other stakeholders) expectations of an open conversation environment. For example developing communication flow to funnel information from comments and trackbacks into existing (or new) customer or tech support systems.

Additional Offerings

Customized social media and blog seminars and workshops
Ideology sessions
“Smash-up” campaigns that integrate the social web tools, word of mouth/viral and traditional strategies
Social networking communities
Blogger Relations Programs

Note: Components can be “unbundled.”

Your Virtual Team

How do we work?

Bloomberg Marketing/Diva Marketing Blog takes advantage of the power and flexibility of the Internet. Working with talented creative designers, public relations pros, video producers, blog copywriters, strategists and developers we build teams of senior-level people who have the right skills and a passion for each assignment.

We support your social media, digital strategies from concept to launch and beyond.

The win for you is senior marketers, who love what they do, working on your projects at below traditional agency costs.

A nice complement from one of our favorite clients, Ms. Donna Lynes-Miller, Founder and CEO, GourmetStation.

"Whether you're a large, medium or small business you will benefit from the services of Bloomberg Marketing. I know we have. All marketers must bow to the giant goals of developing fresh strategies, converting more prospects to customers, driving sales and increasing profits. Toby Bloomberg can help you achieve these goals. She can help you hone in on a crystal vision - then develop strategies & tactics to make your vision come to life. Toby is passionate about our recent blog project. She had developed a strategy that integrates blogging with brand building plus search engine visibility to drive more traffic to our site - that means more prospects and more sales." Donna Lynes-Miller,

And nice words from a session on social media marketing presented to the Qwinnett Chamber of Commerce -

Your presentation was engaging, practical and useful. I was impressed with the creativity of your slides which were both informative and educational - a great combination. You were very approachable, knowledgeable and generous with sharing of your wisdom. You gave clear guidance that we could immediately use. Your presentation was more in depth than most I have heard which give very basic and superficial information that is obviously only a bait to entice you to buy their services. I will highly recommend you as a speaker. You model what you teach beautifully! - Jennifer Whittaker, Halogenex

Thank you again for the wonderful presentation on social media to our group of attorneys. The program was very well received based on the feedback we got from our attorneys, and I very much enjoyed it too. - Lisa Lemke, Director of Placement Counsel On Call

For more on presentations and client feedback please check out where I've been On The Road..Workshops..Presentations..Conferences

Toby Bloomberg, President, Bloombeg Marketing ... doing what she loves... talking about social media!

Happy to talk social media with you. Catch you on the road!
Toby

Corporate website: Bloomberg Marketing
Blog: Diva Marketing Blog
Blog: Blogger Stories
Email: [email protected]
Follow Toby On Twitter
LinkedIn

PINTEREST Bio Board

Diva Marketing Talks, BlogTalkRadio

All The Single Girlfriends - Founder. First social destination for single women, and those "single in spirti" after the Big 4-0 birthday!

Workshops .. Seminars .. Speeches .. Oh My!

After our panel at BlogWorld: Frank Eliason - CitiBank, Toby Bloomberg - Diva Marketing (me!), Brian Solias - Altimeter Group, Tony Hsien - Zappos, Becky Carroll - Customers

Co author of Age of Conversation

Highlighted in a few books ..
Naked Conversations - Chapter Consultants Who Get It
Now Is Gone
Clear Blogging (Blogger Stories blog)
Blogging For Dummies

A few articles/interviews published in ..
Portland Business Journal. Impact (India publication). L’actualite Alimentaire (Canada publication). WEMagazine. RevenueToday. Atlanta Business-to-Business. Marketing News

Quoted in a few publications ..
INC Magazine. BusinessWeek. Wall Street Journal Online. Atlanta Journal-Constitution. Entrepreneur.com. MSNBC Atlanta Business Chronicle. Impact (India): The Social Media Journey and Social Media Where Are We I and Social Media Where Are We II ; Entrepreneur - Marketing In The Recommendation Age Creative Advertising Tips For web Start-ups Portland Business Journal Business News

Want to know more ..
LexBlog Interview Series Part One. Part Two which tells the back-story of Diva Marketing and my talk on social media marketing. Net Concept Get Found Interview Series The Buzz Biz

Personal Branding Magazine Female Power Branding Issue

Interview with She Takes On The World - In Her Heels Series

Interivew with Expert Access

BlogTalkRadio podcast on Des Walsh & Friends. We discussed the challenges of aligning internal stakeholders with social media.

Mr Media Interview about Social Media Marketing GPS

Talent Zoo podcast Interview with Jacki Schklar about Social Media Marketing GPS

Social Media Paradigm with Dino White - Podcast

Becoming Part of Today's Digital Marketing World - American Marketing Assoc Webcast

Interview with Cavario

Interview with Bill Flitter, founder of dlvr.t, on the evolution of blogs, content and social networks Interview With the Original Content Marketer to SMBs

Are Blogs Still Relevant? - An Interview by Sybil Stershic Quality Service Marketing

Seattle PI Review of Social Media Marketing GPS

Formal Bio - Download Toby Bloomberg

To sum it all up .. Bloomberg Marketing develops integrated marketing programs with a focus on social media marketing strategies. Sometimes we even weave in traditional initiatives when appropriate because ... not all your customers are online all of the time.

A Few of Diva Marketing's Honors

Social Media Examier's 10 Best Social Media Blogs

Diva Marketing is honored to be part of Lee Oden's Top Ranking Twenty-five Women That Rock Social Media

S o cial Media Blogs Top 200

Work At Home Mom - Includes Diva Marketing in 50 Best Blogs By Women

Blogs.com 19 Best Women Empowerment Blogs

BSchool ~ The 50 Best Blogs For PR Professionals

Wonder Gals of Web 2.0

Leaders of the People's Media Top 50 Blogs

100 Best Blogs For Entreprenerial-Minded Moms

Toby Bloomberg, author of Diva Marketing blog, is dedicated to building strategic marketing plans that use Interactive/new media as a core tactic and integrate traditional into one master branding plan. Check out this chick’s savvy marketing tools, as she creates fresh, new ideas that seem to be one step ahead of the rest!