2009 Pulse of the Social Media Industry - Blogger Relations


Socialmedia Recently I was at a StartupChicks networking event chatting with a young woman I had never met nor did we have an "online relationship." Our conversation began with ground zero questions. She told me she was a social media consultant and began to explain what social media was all about. She talked about "conversations" and "listening" and "authenticity."

I smiled and nodded. It tickled me to think how far the social media industry has come in 5 years when I first started teaching marketers about a new way to reach and interact with customers. Concepts that were considered odd are now considered buzz words.

About this time last year about this time I asked bloggers/content providers, brand and agency marketers for their insights about one aspect of social media .. Blogger Relations. As is typical in our industry people generously offered their insights and we learned together how to create win-win-win strategies. 2008 Pulse of the Industry Blogger Relations

As the social media industry continues to mature I continue to wonder how and where does "Blogger or Twitter Relations" fit into the puzzle. What have we learned within the past 12-months?

I would appreciate your insights and have created a quick Survey Monkey survey for 2009 Pulse of the Industry Blogger Relations. As a thank you to you and our industry 'll post results on Diva Marketing and acknowledge your participation.

Note: Love the graphic. Have no idea who designed it.