Saying Thanks In The Digital World


Thank you card free digitalShow of hands please. When you were a kid, did your folks make you send thank yous after receiving gifts? My hand is raised.

Not a phone call. Oh no that would just not do! It was expected that I send a note. Some of you may remember those .. little letters that you put in an envelope added a postage stamp and mailed to the recipient. 

MSN Business On Main has an interesting post by Ross McCammon on power of praising employees. He mentions some fascinating research from Chester Elton, author of The Carrot Principle - "The No. 1 driver of engagement is opportunity and well-being. The No. 1 driver of opportunity and well-being is recognition and appreciation." 

The article set some thoughts in motion for me (always dangerous!). In a way, is not praise a way of saying thank you? Although I now appreciate the hand written thank you note (it's an amazing differentiator!), let's take the idea of saying "thanks" into the digital world and expand that praise/thanks to include both employees and customers. 

For customers, let's do a little side step from the traditional customer loyalty programs that is more alturistic. We'e not going to include conditions. Not a sale. Not a referral. Not a like. Call it thank you without expectations. Sort of what Macy's did in the wonderful film Miracle on 34th Street - Diva Marketing post

My Go Daddy story, in a tweet or two, that demonstrates Chester Elton's concepts. What began as an offline thank you phone call led to an online "share engagement."

Twitter go daddy
Let's Have FUN!

MSN Business On Main/Diva Marketing Small Business Tip Contest ~ Win $100!

Your challenge is to share 1 idea on to use social media to thank or praise either an employee or a customer

Heidi_CohenContinuing the tradition of a special guest judge for the MSN Small Business On Main contests, I am excited to introduce you to Heidi Cohen.

Heidi’s business focus is to simplify the complex concepts behind today’s evolving digital marketing challenges and to facilitate marketers’ grasp of new topics. Her blog includes practical and insightful tips that you can apply to your marketing challenges.

Connect with Heidi on: @heidicohen Facebook

 Rules of MSN The Business on Main/Diva Marketing Social Media Small Business Tips Contest 

1. Post your tip for how to use social media for branding on this Diva Marketing post And on this MSN Business On Mail PostIf you don't post on MSN BOM and indicate Diva Marketing you cannot qualify for the $100 prize. 

2. Identify your post on Business On Main with the words Diva Marketing

3. Winner is at the pleasure of Diva Marketing.

4. Contest ends midnight Saturday March 17, 2012.

5. You must be at least 18 years of age

6. A valid eMail address must be included on the "Post a Comment Section" of your Diva Marketing comment. (How will I know where to contact you to send your check?)

That's it .. now it's your turn! Wouldn't $100 a great way to say thank you to You? 

To help you jump start you .. skip over to Heidi Cohen's list of 21 Ways to Say Thank You Via Social Media. My favorite is #19 -- Interview them. Shining a pubic light on a person's expertice is a powerful way to show your appreciation while giving them something of value. 

Looking forward to your ideas!

Diva Marketing is part of an online influencer network for MSN Business on Main. I receive incentives to share my views on a monthly basis. All opinions are 100% mine.

Graphic credit: digitalart /

Contest has ended.


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What a way to motivate your readers into keeping an expressive grateful attitude! These days, it's really hard to find people and entrepreneurs who are genuinely grateful for the presence of their loyal clients. Customers appreciate a grateful proprietor. It motivates them to keep buying or supporting a product or service. I wish you luck in your contest! How many winners will you be picking? Are online marketers qualified too?

Posted by: Rosie Pupsean on Mar 1, 2012 2:15:27 AM

@Rosie - Thanks for continuing the conversation about saying "thank you" in a digital world.
One winner .. gets the entire $100. Anyone who meets the criteria can play. Drop a tip .. the winner might be you!

Posted by: Toby @tobydiva on Mar 1, 2012 8:58:37 AM

Thursdays are "Thank You Thursdays" where we can thank a volunteer, partner organization, staff member or sponsors. As a non-profit, giving thanks is key to building relationships, good-will and partnerships. We have had good results with this (better when we use a photo in the post).

Posted by: Rachel Simon on Mar 1, 2012 1:33:15 PM

WooHoo Wednesday is when we give a shout out and ATA Girl to our clients, strategic partners and fabulous women entrepreneurs. We encourage our community to play along as a way to create buzz and also as a way to showcase those who are really do great work in our community.

Posted by: Rae Majors-Wildman on Mar 5, 2012 11:59:59 AM

The corporate social media strategies will surely work if they are done well and technically.

Posted by: Bloomtools on Mar 7, 2012 4:56:43 AM

Social media is about relationships first. But the fact is, once you’ve built solid, genuine relationships online, you’re going to want to use your influence to grow your business. That doesn’t mean shoving it down fans’ throats or putting sales above the relationship. It simply means that you can and should promote what you offer to the people who believe in your mission.

Posted by: Facebook Statistics on Mar 8, 2012 7:26:49 AM

Another great post here! We value precipication so much and really count on building strong relationships built on the ability to say thank you!

Posted by: Ashley@A10sm on Mar 19, 2012 10:40:21 PM

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