Women + Social Media = ?


Quick. What comes to mind when you read these words? Women. Social Media.

Girls with computerMy reactions: Women help and connect to each other by sharing their experiences; results are influencing brand perceptions and purchase behavior. 

But then I'm a marketer so my response is skewed towards business .. well .. a little shopping too ;-) 

Curious to what other people would say, I posted the question to my social networks, including the Atlanta Women in Social Media group.

Answers fell into 5 buckets:

1. Women focused in general

2. Women are naturally better communicators

3. Women don't think of social media as an 'obligation' 

4. Women build on relationship skills

5. The number of women speakers on soical media is disporportionate to that of men 

Women social media _Twitter Atlanta women in social media _2

My favorite was from Des Walsh .. 

G Des women social media

On the MSN Business On Main community for small businesses, Joanna Krutz has put together a comprehensive post that is packed with facts and figures about selling to women in the digital world and how women are using social media. 

Did you know .. women use their phones to “tweet” and “friend” 10% more often than the dudes?

Did you know .. women average about 30% more sent and received texts/month than guys? - Source: Nielsen 2010 data Worldwide

Did you know .. women are on social networks an average of  5.5 hours/month while the men are on about 4 hours?- Source: ComScore

So now that you know .. whatcha gonna do about it?

MSN Business On Main/Diva Marketing Small Business Tip Contest ~ 

~ Win $100!

Share 1 idea on how a company/brand can use social media to connect with women. 

The idea that Max, I and Yvonne DiVita, our very special guest judge, choose will win 100 dollars! Just in time for your holiday shopping. 

Yvonne DiVitaWhen I think of marketing to women, top of mind is the amazing Yvonne DiVita. Yvonne is the founder of LipSticking one of the first blogs that championed women in business. Among her accolades Lipsticking was acknowledged by Forrbes as one of the best blogs on marketing and social media written by a women.  

Pets are a passion too. Yvonne launched the first pet blogger conference BlogPaws. BlogPaws is supported by a very active community. 

Recently I had the honor of interviewing Yvonne for All The SIngle Girlfriends' series Girlfriends Helping Girlfriends where she shared some of her behind the scene story. Connect with Yvonne on Twitter, Facebook and of course the Lipsticking Blog and BlogPaws.

Rules of MSN The Business on Main/Diva Marketing Social Media Small Business Tips Contest 

1. Post your tip for how to use social media for branding on this Diva Marketing post And on this MSN Business On Main Post. If you don't post on MSN BOM and indicate Diva Marketing you cannot qualify for the $100 prize. 

2. Identify your post on Business On Main with the words Diva Marketing

3. Winner is at the pleasure of Diva Marketing

4. Contest ends midnight Friday December 16, 2011.

5. You must be at least 18 years of age

6. A valid eMail address must be included on the "Post a Comment Section" of your Diva Marketing comment. (How will I know where to contact you to send your check?)

That's it .. now it's your turn! Wouldn't $100 extra be nice this time of year?

Update: and our winner is .. Molly Carter Gaines! Thanks to all who participate.

Comments from our guest judge Yvonne DiVita regarding Molly's tip:

"Molly seems to get the concept of networking – make friends who will introduce you to their friends; and who better to do that than women? Molly says, ‘when a blogger backs a brand, it’s a powerful thing.’ Along with her  mention that ‘female blog subscribers tend to trust the sincerity and authenticity of the bloggers they follow,’ Molly demonstrates the reason blogs are a positive way utilize social media to connect with women.'

Diva Marketing is part of an online influencer network for MNS Business on Main. I receive incentives to share my views on a monthly basis. All opinions are 100% mine.


Trackback url:


I think one essential thing to do to have a successful presence online is just to be genuine and actively communicate with your audience. If they can sense your sincerity and openness easily, that positive image will linger on their recognition.

Posted by: San Diego Marketing on Dec 6, 2011 6:07:18 PM

Hi Toby,

This comment is for Diva Marketing: In my opinion, of all the social media mechanisms and platforms available, blogs are the most powerful. There are so many influential female bloggers on the web with huge followings and captive audiences- if a brand/company can capture the attention of just a few of these bloggers- they will most certainly connect with women.
Female blog subscribers tend to trust the sincerity and authenticity of the bloggers they follow, so when a blogger backs a brand, it's a powerful thing.


Posted by: Molly Carter Gaines on Dec 7, 2011 12:11:51 PM

I think this is a no-brainer. You lead by example and demonstrate with having a female presence, as the head of your social media venture, as the face of the company.

I am on the first contest, of how to share social media to connect with women. I don't follow exactly what you mean by 'how to use social media for branding on this Diva Marketing', but that's cool, I'm not set n winning :)

I was surprised that the average is 4.5 hours a month. I would have thought that is per day.

Posted by: Gold Ira Joy on Dec 9, 2011 1:26:48 AM

Women are more open to different discussion, they tend to relate to just about anything that's why they are like "trending" in social media sites.

Posted by: articles on marketing on Dec 22, 2011 9:01:24 AM

Internet marketing is not easy for new internet marketing people. I have been trying to do for 3 years. I have failed again and again. I have benefited after reading your post.

Posted by: Moin Khan on Dec 26, 2011 8:45:04 AM

The comments to this entry are closed.