A Dandelion Thought ..


.. a short post on a passing idea before the wind blows it away.

One of my guilty pleasures is watching food TV shows a la the Food Network. I'm no chef but I do ♥ to cook and ♥ these quasi reality shows. Shh .. my secret dream is to be a judge on the Iron Chef. 

Recently I was watching the new show Sweet Genius. One of the contestants added apples to his baked dish. A lovely ingredient that would give his dish some nice flavor. The host, Ron Ben-Israel, noted the contestant didn't take into consideration how the extra moisture from the apples would effect the baking time and in turn the finished product. And thus this contestant was ..  no sweet genius! 

So I got to thinking .. how often do we add social media elements to our marketing strategies without taking into consideration how it will impact other departments e.g., customer service? Or the main goal of the strategy? Or that it might even cannibalize other campaigns? 

One off tactic in your plan and you are  .. no social media marketing genius!


Trackback url:


The comments to this entry are closed.