Friday Fun: Along The Way I Saw More
08/12/2011
Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.
If I were to ask you what you see or what you remember along the way .. what would you say?
Last week I visited my family in Massachusetts. One of my favorite spots is the North End of Boston. If you can't afford a trip to Italy it's the next best thing. Turn a corner and you find delight. Even some thing as simple as a box of blueberries or tables in a court yard can inspire.
A small grocery's store window. I loved the way the boxes were stacked and the colors of the fruit so I pulled out my iPhone and clicked. After I took the photo I saw more .. my cousin Kaye Ellen's reflection and a brick building from the other side of the street were part of the display.
Tables in a court yard. In the Norh End there are more restaurants per square inch than any other place in the city. Looking through the rod iron gate into a restaurant's court yard dining area was especially charming. I felt like I was walking the streets of Firenze. After taking the photo I saw more .. the pattern of the shadows on the ground played like street art.
Sign of a restaurant. To help me remember the name of the restaurant I shot the sign. After taking the photo I saw more .. the tag line "Inspired by you" brought a nod and a smile.
If you were to ask your customers what they saw or remembered along the way what would they say? What seemingly small experience, that you might have over looked as special, help your customers see more of what sets your brand apart?
How can your customers inspire you? Simple. Unexpected. Powerful.
Dedicated to my dad, Lou Bloomberg, who loved the North End too.
