A Step Through The Looking Glass
06/13/2011
At its heart Diva Marketing is about stepping through the mirror to a different way of marketing .. participating in conversations in social forums like blogs, Facebook, Twitter, etc.
Many of the posts reflect lessons I learned along the way, so you can avoid stubbing your toe or stumbling on a concept. With that in mind, here is one more.
A few weeks ago I was approached by Mr. Youth, a social media agency based in NYC. They had an interesting assignment to create awareness of a new community for small businesses .. MSN's Business on Main. Part of their strategy included reaching out to bloggers .. made sense to me .. and Diva Marketing was one of the blogs that was tapped. Made sense to me.
But wait, there was more. They asked if I would be part of an 11-month blogger relations program to share articles and videos from BOM that You might find useful and interesting. But wait, there was more. They wanted to reimburse me for the posts.
I've been offered $ for post before and have always said, "No thanks." However, this seemed different: a highly, credible site that offers well written content, a good fit for Diva, people I knew and respected were involved, Erin Finestone, my contact at Mr. Youth, was highly responsive and respectful.
Girlfriend, all that said, what also intrigued me was stepping into the other side. I've built blogger relationship programs for clients but (except for book reviews) never participated in one myself. What would it be like to step through the looking glass into Wonderland of how a large agency conducted BR?
Soo .. Diva Marketing is taking a skip into a slightly new direction. Sponsored content. In keeping with FTC regs and my commitment to you, each post in this series will be of course be tagged as a sponsored content. Without breaking my contract (yes that was part of the deal) I'll also share lessons learned on blogger relations.
Soo .. it seems like an ok deal with multiple wins. Oh and Max is happy too .. extra $ = a few more doggy treats!
