Who Is Reading Your Blog May Be A Delightful Surprise


Dandelion_seeds_being_blown The very smart Nancy White, Full Circle, once told me .. when you send your blog or community site into social cyber space it's never totally yours alone again. Girlfriend, it doesn't matter if you're writing on social media topics, manufacturing equipment or dirty martinis (3 olives please!).

However, if you're very lucky sometimes the people who "read" you and become part of your digital world are a delightful surprise. That's exactly what happened to Diva Marketing.

I write about social media marketing, how it impacts branding and can be used to build stronger relationships. As expected marketers pop by and people who are curious about new media. The creative elements and tonality attract women and men who want their learnings served up with a little fun and a dash of irreverence. 

The segment that was delightful surprise is young college women. How do I know? Found reviews and mentions about Diva Marketing from following links in from my stats. 

Recently, Amanda Schwartz, Barnard College '13 reached out and asked if I would write something for Barnard College of Columbia University's newspaper The Bulletin " .. about social media and its role in the job search process... I was honored.

By the way, Amanda could give some PR pros a lesson or two in how to approach bloggers. She was respectful, identified who she was, detailed what she wanted and most of all her request was relevant to what I do; and she even followed-up with a thank you. Toss of a pink boa to you Amanda!  Here's what I sent her written with a dash of Diva style .. of course.

In today's world, as well as tomorrow's, your digital image is becoming as important as your offline style.  Not only for your friends but for prospective employers and mentors. Why not take advantage of social networks and blogs to build relationships beyond your best friends or your latest crush?


A presence on LinkedIn or a blog, that profiles your talents and passions, can supplment an interview. It can also give you an advantage if a prospective company chooses to research a candidate even before she steps through the door. 


Keep in mind that just like the shoes you choose to wear, from cute boots to fun flip flops Filp flops summer
, how you develop your "digital personal brand" sends a message too. The language you use, the story you tell, the images you include are all are pieces of your online puzzle. Remember that Google (and other search engines) have long memories so create for the long-term.


Although social media offers an exciting way to showcase your talents and experiences eventually you'll take online offline. The personae that you develop must authentically represent "you." 


Best of luck in your career adventures.



@tobydiva Diva Marketing

Lesson Learned: Do more than look at the numbers of your analytics .. follow the links of referrals.

What have been some of "delightful surprise" segments of your community?


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Blogging is the best way to stay the visitors connected. At first when started a blog you may have dofollow relation. But later on you should update your blog content on the daily basis and provide the visitors with the latest things. Starting new blogs I mean more than one will multiply your benefits.

Posted by: cheap domains on Feb 3, 2011 6:33:19 AM

I'm always happy to see anyone reading my blog. I'm always on the lookout for a good pr pepson to work with on my blog. Yes some could learn a few lessons.

Posted by: barb g on Feb 3, 2011 10:36:28 AM

Assessing your site's performance definitely involves looking at a number of metrics. I'm glad to hear that your having success with social media.

Posted by: Communications Forum on Feb 5, 2011 1:51:13 PM

Good point, following the links back to your site can provide valuable insight to your reader demographics.

Posted by: Friend Gifts on Feb 5, 2011 6:09:10 PM

Social media is becoming part of our lives at the same time powerful in anyway we want it to be especially in communicating our expressions.

Posted by: KPO Philippines on Feb 7, 2011 3:15:19 AM

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