Social Media Lessons In A Small Smooth Stone
08/27/2010
Inspiration can come in many forms and in many ways. From a dance troupe, as Yvonne DiVita
describes, to a simple stone washed by the ocean.
As the tides came into the shore, I watched as gray sands began to cover the little stone-heart. I was tempted to pick it up and carefully place it in the purple straw purse I was carrying. Somehow it seemed wrong to do that. Instead I snapped a photo with my iPhone.
I continued my beach walk wondering if someone else would notice the stone shaped like a heart. Or perhaps it was just my imagination that a heart was hiding in a small, smooth stone. Maybe the next person would see something different.
We each see the world through our own unique lens. Often people think they see something in a similar way. However, the illusion is it's never quite the same .. it's always a little different.
In the world of social media we are learning that our customers can see our brands differently than what we might have imagined. In the world of social media we are learning that diverse views can help create better products. In the world of social media we are learning that there are many shapes hidden in a smooth stone.
This post is dedicated to Susan Ellen -- Jessica's & Scott's mummy, my sister, Polli's friend, Kaye's & Mal's cousin and Barbara's niece -- who saw the hearts in little smooth stones. Sending virtual happy birthday xxoo. We miss you Sus.
