Social Media Lessons In A Small Smooth Stone


Inspiration can come in many forms and in many ways. From a dance troupe, as Yvonne DiVita  Heart 1a  describes, to a simple stone washed by the ocean. 

 As the tides came into the shore, I watched as gray sands began to cover the little stone-heart. I was tempted to pick it up and carefully place it in the purple straw purse I was carrying. Somehow it seemed wrong to do that. Instead I snapped a photo with my iPhone.

I continued my beach walk wondering if someone else would notice the stone shaped like a heart. Or perhaps it was just my imagination that a heart was hiding in a small, smooth stone. Maybe the next person would see something different.  

We each see the world through our own unique lens. Often people think they see something in a similar way. However, the illusion is it's never quite the same .. it's always a little different. 

In the world of social media we are learning that our customers can see our brands differently than what we might have imagined. In the world of social media we are learning that diverse views can help create better products. In the world of social media we are learning that there are many shapes hidden in a smooth stone. 

This post is dedicated to Susan Ellen -- Jessica's & Scott's mummy, my sister, Polli's friend, Kaye's & Mal's cousin and Barbara's niece -- who saw the hearts in little smooth stones. Sending virtual happy birthday xxoo. We miss you Sus. Susan atl  


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Indeed, Toby, you are, like the nuances of social media, unique and bring a certain needed layer of experience and perspective that I come to appreciate every time I read your wonderful posts.

Posted by: Marc on Aug 27, 2010 2:25:19 PM

Marc - what a nice thing to say. thank you for your kind words!

Posted by: Toby on Aug 27, 2010 3:14:06 PM

Toby, You do know how to turn a phrase so that a SM lesson tugs at the heart ;).

Posted by: marianne richmond on Aug 27, 2010 6:12:23 PM

@marianne - as you and I have always say, "social media is from the heart." thanks!

Posted by: Toby on Aug 28, 2010 11:09:47 AM

Marketing in the world of social media is about engaging your customers and non-customers. In a broad sense, it closely relates to branding, PR, sales, and customer support. In short, you have to create relevant and compelling content so that you can attract attention; no matter what kind of activities you want to engage customers with in your next steps. You want your customers to talk with you – by leaving message, posting on your blog, following your company tweets, etc.

Figure 1: Touch-point Experience across the Customer Lifecycle - Engaging
search engine marketing

Posted by: onlmarketing18 on Oct 21, 2010 9:08:29 PM

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