« May 2010 | Main | July 2010 »

Classic Black Dress Posts


Last Sunday night I was chatting with a few hundred people about blogs on Mack Collier's popular Tweet Chat #blogchat. 

What's a tweet chat? Glad you asked. It's simply people tweeting on a designated topic, at a specific time, and using a unique identifier - called a hash tag (#blogchat) - so the conversation can be easily followed online.  

#blogchat is always fun with lots of ideas generously exchanged among colleagues from all over the world. @mattchevy offer a great suggestion that I found so simple but elegant .. like the classic black dress.  

Blogchat_june 20 classic black dress_2 

Some people might call Matt's idea an "evergreen post; this is Diva Marketing after all and I prefer  - "Classic Black Dress Post." Girlfriend, think Coco ChannelThe little balck dress never goes out of style.

LITTLE BLACK DRESS Please enjoy one of Diva Marketing's Classic Black Dress Posts - August 31, 2008

life just happens.  However, every once in awhile when you round a corner, when you least expect it, you bump into something  that causes you to pause. No where is that more magical than in New York City.

Peny_parkBig bronze pennies leading to whimsical art, created by local sculpture Tom Otterness, was one of the many little surprises that my friend Kate introduced me to during our walk along Rockefeller Park (Battery Park City) this weekend. I found it interesting that the name of this wee park is The Real World but the children call it Penny Park. I couldn't help but think .. what's real and what is play and how as adults we loose our sense of wonder and miss the moments of delight.

It's only a description of what I see in New York: the constant clash between people walking on the same street, living in the same world. I see small vignettes of meaning, but the connection between the events is beyond my understanding. Tom Otterness

Later that night Otterness' words would ring true for me. In a NYC taxi my aunt lost her purse. Panic set in as she was told by the 311 operator that due to the holiday weekend no one would be able to help her for 7 long days. Her lost money and cell phone were not so much a concern as her identification. How much of a hassle would it entail to get through TSA security? Life can be so complex.

The cabbie had found her purse. Taken the initiative to call several people from her phone list who in turn called family who was with my aunt. Happily ever after occurred when this good samaritan took time out from his job to return her pocket book.

I see small vignettes of meaning, but the connection between the events is beyond my understanding.

What might this have to do with marketing, or branding you may ask? In my way of thinking it is a reminder that be it taxi rides or art it's the people who we touch .. who we connect with who matter.  For me social media marketing is making that happen more so every day. Because business is personal.

5 Ways The Digital World & Social Media Are Changing What Is "Real"


Magic  How do you define real in a world that too often seems to be like the illusion of a magic act? Dictionary.com defines "real" (as a  noun) as something that actually exists

A tweet is here today and gone tomorrow. Take down a server and your post may disappear. Is it the vapor trail that makes it real? 

Does it .. whatever "it" may be .. need to be tangible to be real? Recently my eBook, Social Media Marketing GPS, was turned down to be included in a list of books about social media because it was not "professionally published and printed and available for purchase on amazon.com." Now everyone has the right to set their own guidelines of course but .. was the gentleman really saying it was not a real book? The oxymoron was the list was part of a digital publication. 

I began to wonder .. how comfortable are our customers in the digital world? As experiences in online and offline worlds continue to blurr the idea of what is real is shifting. Here are  5 questions that might help you find the secrets to make your next social media magic act "real." 

1. What is real for our customers? Books. An eBook, an iPad or Kindle book or a hard copy 'dead tree' book?

2. What is real for our customers? Relationships. Relationships begun in childhood, at work, on a commuter train or from a tweet or blog post?

3. What is real for our customers? Thought Leadership. Expertise reinforced through tweets, blog posts, Facebook status updates, traditional books or newspaper articles?

4. What is real for our customers? Education. Learning for free through digital posts, webinars, podcasts or in a paid class room settings?

5. What is real for our customers? Purchase Decisions. Purchase decision information and sights gained from people you know, the company or from strangers on Yelp, tweets, blog posts or tweets?

In her Twitter interview, from Social Media Marketing GPS, Liz Strauss, Successful Blog,  tweeted - In the end doesn't it come down to who we are and how we define a REAL relationship? 

Five years from now we probably won't be having this conversation; but for many organizations it's an important issue to address today. How do you define "real" in the 21st century digital world? More importantly, how do you customers define what is real?