eBook - Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy


Cover  Sometimes you just have to color outside the lines. Sometimes you stumble. Sometimes you soar. Sometimes people wrapped in the status quo just don't get your ideas. Sometimes you find people who believe in your vision.

My story. Last summer I invited social media marketing pros to explore with me a new book genre. I wondered if a real business book could be written using Twitter as the major content platform and distribution channel. 

  • I am excited to launch Social Media Marketing GPS, as free eBook, in celebration of Diva Marketing's 6th blog birthday! My mom's birthday! and Shel Israel, who wrote the Forward and is recovering from heart surgery! Social Media Marketing GPS is the first business book based on Twitter interviews.

What is it about? Social Media Marketing GPS is based on Twitter interviews with 40 of the smartest people working in social media. The book begins with an explanation of why include social media and moves on to cover ethics, tactics, research, metric, branding, sponsored conversations, blogger relations and even a few case studies. Additional content wraps around each of the 12 chapters creating a process for you to use to develop your social media marketing plan. 

Table of Contents

Foreward: Shel Israel

Introduction: Toby Bloomberg

Chapter 1: Why Social Media?
Interviews with
Paul Chaney, Ann Handley

Chapter 2: The New Enterprise Direction
Interviews with
Geoff Livingston, Marc Meyer

Chapter 3: Social Media Research: The 1st Listening
Interviews with C.B. Whittemore, Joel Rubinson

Chapter 4: Social Media Ethics
Interviews with
Wayne Hurlbert, Mack Collier

Chapter 5: Strategy First
Interviews with
BL Ochman, Rajesh Lalwani

Chapter 6: Tactics Second:
Blogs, Twitter, Social Networks, Podcasts, Vlogs,
RSS, Widgets

Interviews with
Julie Squires, Yvonne DiVita, Connie Reece
AV Flox,
Nancy White, Neville Hobson, Jim Turner, Roxanne Darling,
Bill Flitter,
Nick Burcher, Marianne Richmond

Chapter 7: Social Media & Branding
Interviews with
Dana VanDen Heuvel, Beth Harte

Chapter 8: Blogger Relations
Interviews with
Susan Getgood, Elisa Camahort

Chapter 9: Sponsored Conversations
Interviews with
Scott Monty, Melanie Notkin

Chapter 10: Metrics That Make Sense
Interviews with
Peter Kim, Kate Niederhoffer

Chapter 11: Solving Business Challenges
Interviews with
Lionel Menchaca, Frank Eliason,
Donna Lynes Miller,
John Maley

Chapter 12: Relationships 1st, 2nd & Last
Interviews with
Tim Jackson, Liz Strauss, Lucretia M Pruitt,
Kimberly Coleman

After Foreward: David Meerman Scott


Who is it for? It's a genre for the 24/7 marketers who don't have time to read a tome but must understand social media in order to do their jobs. It's for people who want insights and information bite-size and actionable. It's for business professionals who want a quick refresher and innovative ideas to take their current strategy to the next level.

I invite you to download the eBook; and if you find value please pass the link to people in your network and in your social networks. I'd love your thoughts on the genre, the book, social media and how to promote the it. If you tweet the hash tag is #smgps.

Please enjoy the companion podcast series sponsored by the American Marketing Association, Social Media GPS, where I interview many of the contributors from the book. In keeping with Twitter's 140 character format, interviews are about 14 minutes long .. because 140 minutes is way too long and 140 seconds much too short. As a special treat each interview begins with the marketers reading some of their tweets. So here we have another new genre .. tweets on tape!


Media Release


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Judging by the title and the chapter headings this looks like it is a great read, and gets to the heart of some important issues. Thanks for sharing!

Posted by: Promotional Products on May 24, 2010 6:46:49 PM


This is just as brilliant as I expected it to be!

Congrats and thanks for continuing to share what you know.


Posted by: Drew McLellan on May 25, 2010 10:40:19 PM

Excellent!, One of the best e-books that have appeared. I will try to make it known among students of communication, marketing and advertising.

Congratulations to you and all who participated in this material.
Greetings from Argentina,

Gabriel Catalano


Excelente!, uno de los mejores e-books que han aparecido. Procuraré darlo a conocer entre los estudiantes de comunicación, marketing y publicidad.

Felicitaciones a vos y a todos los que participaron en este material.
Saludos desde Argentina,

Gabriel Catalano

Posted by: Gabriel Catalano on May 26, 2010 1:45:00 PM

Thank you for the great post. It was very interesting indeed. To learn how social media has contributed in developing the best marketing plans. Keep up the great work and do take a look at www.karmiccoach.com and www.mysticselling.com. You will find that these websites also contain interesting blogs related to innovative marketing strategies and plans that actually work.


Posted by: Sunoj on May 27, 2010 3:53:15 PM

Amazing work, Toby! I blogged a review:)

Posted by: Katya Andresen on May 27, 2010 5:13:07 PM

Your support and kind words are much appreciated. Sometimes you just have to color out side the lines .. no where is that more true than in social media. Can't help but wonder where this road will lead ..

Posted by: Toby on May 28, 2010 11:23:14 PM

Thanks for the great ebook! For sure it will be very helpful.

Posted by: Christiane Doering on May 30, 2010 10:11:38 AM

Thanks Toby for the effort to help guide us all through this maze of social media!

Posted by: Joan Rogliano on Jun 9, 2010 10:37:29 PM

Manny-Manny Thanks for free downloading. its very useful for those people not aware social media marketing.

Posted by: Govind on Jul 7, 2010 6:40:29 AM

Wow, you have covered almost everything about social media marketing. Can things get any better than this. I have already bookmarked this post.

Posted by: Social Media Marketing on Aug 9, 2010 1:51:22 PM

Hello, this book is one f the best guide for social marketing.Thanks for the sharing.

Posted by: clothing 3d animation on Sep 29, 2010 1:26:52 AM

Thanks for the great information
as i am creating my own this will be of great use to me thank you.

Posted by: Dating Ebook on Dec 1, 2010 1:27:57 AM

Really a good article and a nice for downloading it, Thanks.
Earl Nunes

Posted by: www.plrprivatelabelrights.com on Jan 14, 2011 5:25:56 AM

If anyone wants more, I have linked on my name to a recent presentation

andy frowler


Posted by: andy frowler on Jan 27, 2011 4:49:44 AM

Thank you for the ebook. I hope to read it and implement it for gaining exposure to my business..Social Media Marketing GPS, is an innovative a strategy guide -- written via ... social media marketing who are showing the world there is a new way to do business.serve as a roadmap (GPS) for developing a strategic social media plan.Begin a social media strategy by creating a global corporate direction.
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Posted by: hayden reed on Feb 18, 2011 4:09:42 PM

Toby, so happy to have this to share with my supervisor as we strategize on creating a SM plan for our school system. This will help them realize that I'm not just talking out my a**. You've been my guru in this area for a long time and I so appreciate your willingness to share you knowledge.

Posted by: Debra Pearlman on Apr 14, 2015 8:41:15 AM

Debra - thanks for your kind words! Good luck on getting your supervisor to on the social train.

Posted by: Toby @tobydiva on Apr 14, 2015 11:53:21 AM

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