eBook - Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy


Cover  Sometimes you just have to color outside the lines. Sometimes you stumble. Sometimes you soar. Sometimes people wrapped in the status quo just don't get your ideas. Sometimes you find people who believe in your vision.

My story. Last summer I invited social media marketing pros to explore with me a new book genre. I wondered if a real business book could be written using Twitter as the major content platform and distribution channel. 

  • I am excited to launch Social Media Marketing GPS, as free eBook, in celebration of Diva Marketing's 6th blog birthday! My mom's birthday! and Shel Israel, who wrote the Forward and is recovering from heart surgery! Social Media Marketing GPS is the first business book based on Twitter interviews.

What is it about? Social Media Marketing GPS is based on Twitter interviews with 40 of the smartest people working in social media. The book begins with an explanation of why include social media and moves on to cover ethics, tactics, research, metric, branding, sponsored conversations, blogger relations and even a few case studies. Additional content wraps around each of the 12 chapters creating a process for you to use to develop your social media marketing plan. 

Table of Contents

Foreward: Shel Israel

Introduction: Toby Bloomberg

Chapter 1: Why Social Media?
Interviews with
Paul Chaney, Ann Handley

Chapter 2: The New Enterprise Direction
Interviews with
Geoff Livingston, Marc Meyer

Chapter 3: Social Media Research: The 1st Listening
Interviews with C.B. Whittemore, Joel Rubinson

Chapter 4: Social Media Ethics
Interviews with
Wayne Hurlbert, Mack Collier

Chapter 5: Strategy First
Interviews with
BL Ochman, Rajesh Lalwani

Chapter 6: Tactics Second:
Blogs, Twitter, Social Networks, Podcasts, Vlogs,
RSS, Widgets

Interviews with
Julie Squires, Yvonne DiVita, Connie Reece
AV Flox,
Nancy White, Neville Hobson, Jim Turner, Roxanne Darling,
Bill Flitter,
Nick Burcher, Marianne Richmond

Chapter 7: Social Media & Branding
Interviews with
Dana VanDen Heuvel, Beth Harte

Chapter 8: Blogger Relations
Interviews with
Susan Getgood, Elisa Camahort

Chapter 9: Sponsored Conversations
Interviews with
Scott Monty, Melanie Notkin

Chapter 10: Metrics That Make Sense
Interviews with
Peter Kim, Kate Niederhoffer

Chapter 11: Solving Business Challenges
Interviews with
Lionel Menchaca, Frank Eliason,
Donna Lynes Miller,
John Maley

Chapter 12: Relationships 1st, 2nd & Last
Interviews with
Tim Jackson, Liz Strauss, Lucretia M Pruitt,
Kimberly Coleman

After Foreward: David Meerman Scott


Who is it for? It's a genre for the 24/7 marketers who don't have time to read a tome but must understand social media in order to do their jobs. It's for people who want insights and information bite-size and actionable. It's for business professionals who want a quick refresher and innovative ideas to take their current strategy to the next level.

I invite you to download the eBook; and if you find value please pass the link to people in your network and in your social networks. I'd love your thoughts on the genre, the book, social media and how to promote the it. If you tweet the hash tag is #smgps.

Please enjoy the companion podcast series sponsored by the American Marketing Association, Social Media GPS, where I interview many of the contributors from the book. In keeping with Twitter's 140 character format, interviews are about 14 minutes long .. because 140 minutes is way too long and 140 seconds much too short. As a special treat each interview begins with the marketers reading some of their tweets. So here we have another new genre .. tweets on tape!


Media Release


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Congrats on this achievement, Toby! I look forward to reading and sharing your book.
Also, great cover design!

Posted by: Sybil Stershic on May 17, 2010 7:46:16 PM

Congratulations, Diva. worthy achievement!

Posted by: Valeria Maltoni on May 17, 2010 8:05:00 PM

Didn't actually think of you as the Quiet One, but there you go.:) Congratulations on the achievement - and the stellar list of contributors! I look forward to reading and learning.

Posted by: Des Walsh on May 18, 2010 12:05:14 AM

Thanks Sybil,Valeria and Des .. your comments mean a lot to me!

The cover was designed by Cat Schaad .. her contact info is in the book.

Posted by: Toby on May 18, 2010 12:26:57 AM

Congratulations,great achievement.

Posted by: 3D Photos on May 18, 2010 12:47:18 AM

Thank you. My first time in your blog. I need as much tools as possible to learn more of the Internet marketing world and people like you encourage me to continue to study. Especially when your info is free! Thank you for hard work and congrats

Posted by: Josue Izaul on May 18, 2010 12:58:33 AM

Thanks for introducing social media marketing that acts as a road map for social media strategy is useful to readers.

Posted by: george rosenberg on May 18, 2010 6:46:09 AM

Congrats, Toby! Great idea - well done. Happy to be part of your adventure.

Posted by: Ann Handley on May 18, 2010 8:00:12 AM

Congrats Toby! Thanks for continuing to be a valuable resource!

Posted by: Brett Dewey on May 18, 2010 12:57:05 PM

Fascinating. And innovative. I already love it, have 'shared' and will personally share with clients who are struggling to 'get' SoMe. -- Thank you for being wonderfully generous with thoughts and insights.

Posted by: Judith Harlan on May 18, 2010 6:33:05 PM

I very proud to you, because you will able to sharing this knowledge

Posted by: John Powel | College Education Statistics on May 18, 2010 9:59:41 PM

Let me congratulate you first. I really appreciate this valuable effort made by Toby Bloomberg. She made it so simpler for all of us.

Posted by: Muhammad Yaqoob on May 19, 2010 4:14:51 AM

Hi Toby! so glad to see that you've launched this book. Congrats! and I'm looking forward to sharing it, too.

Posted by: Tish Grier on May 19, 2010 10:00:11 AM

Hi Toby --

Congrats on the book. What a great idea. Who would have thought you'd get a book from 140 characters.

I'm looking forward to reading it and most likely blogging about it.

Regards from NYC.

Posted by: David Reich on May 19, 2010 10:28:07 AM

Congratulations Toby. Downloaded and can't wait to read it. Thanks for giving and making us all smarter. Wish you much, much success with this.


Posted by: Rob Petersen on May 19, 2010 4:36:24 PM

This is great, I will download and read!

Posted by: Jason Montoya on May 19, 2010 11:34:36 PM

Well done Toby, and generous of you to give it away.

Posted by: Mary Hunt on May 20, 2010 12:16:22 AM


I'm so excited about this! I have no problem sharing it with as many folks as possible!

The Franchise KingĀ®

Posted by: Joel Libava on May 20, 2010 12:03:09 PM

Thank you for the ebook. I hope to read it and implement it for gaining exposure to my business.

Posted by: Hari on May 20, 2010 1:32:59 PM

You go girl!

Congratulations on gathering and scribing so many interviews.

Posted by: Carlos Hernandez on May 20, 2010 8:40:09 PM

Way to go Toby! Great work, and loads of good info from smart folks. Me? I'm loving retirement from all things Marketing & Communications and living the good life.


Posted by: Lewis Green on May 21, 2010 1:32:02 PM

Mazel tov and yasher koach!

Posted by: Ronnie Genser on May 21, 2010 3:17:56 PM

Toby - You are a brilliant collaborator and really know how to put legs on the concept of crowd-sourcing. I am honored to be part of the Chapter 6 Conversation - 6 being my lifelong lucky number. I love when those co-incidences happen!

Thank you so much for giving me a chance to share my world with others. If anyone wants more, I have linked on my name to a recent presentation I gave on online video.

Aloha!, Rox

Posted by: Roxanne Darling on May 21, 2010 4:17:28 PM

Many congrats, Toby! Can't wait to read it!


Posted by: Jeanne Willson on May 23, 2010 8:09:49 AM

Thank you. I cannot wait to read it. Just downloaded it now.

Posted by: email marketing on May 23, 2010 9:59:28 AM

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