eBook - Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy
05/17/2010
Sometimes you just have to color outside the lines. Sometimes you stumble. Sometimes you soar. Sometimes people wrapped in the status quo just don't get your ideas. Sometimes you find people who believe in your vision.
My story. Last summer I invited social media marketing pros to explore with me a new book genre. I wondered if a real business book could be written using Twitter as the major content platform and distribution channel.
- I am excited to launch Social Media Marketing GPS, as free eBook, in celebration of Diva Marketing's 6th blog birthday! My mom's birthday! and Shel Israel, who wrote the Forward and is recovering from heart surgery! Social Media Marketing GPS is the first business book based on Twitter interviews.
What is it about? Social Media Marketing GPS is based on Twitter interviews with 40 of the smartest people working in social media. The book begins with an explanation of why include social media and moves on to cover ethics, tactics, research, metric, branding, sponsored conversations, blogger relations and even a few case studies. Additional content wraps around each of the 12 chapters creating a process for you to use to develop your social media marketing plan.
Table of Contents
Introduction: Toby Bloomberg
Chapter 1: Why Social Media?
Interviews with Paul Chaney, Ann Handley
Chapter 2: The New Enterprise Direction
Interviews with Geoff Livingston, Marc Meyer
Chapter 3: Social Media Research: The 1st Listening
Interviews with C.B. Whittemore, Joel Rubinson
Chapter 4: Social Media Ethics
Interviews with Wayne Hurlbert, Mack Collier
Chapter 5: Strategy First
Interviews with BL Ochman, Rajesh Lalwani
Chapter 6: Tactics Second:
Blogs, Twitter, Social Networks, Podcasts, Vlogs,
RSS, Widgets
Interviews with Julie Squires, Yvonne DiVita, Connie Reece
AV Flox, Nancy White, Neville Hobson, Jim Turner, Roxanne Darling,
Bill Flitter, Nick Burcher, Marianne Richmond
Chapter 7: Social Media & Branding
Interviews with Dana VanDen Heuvel, Beth Harte
Chapter 8: Blogger Relations
Interviews with Susan Getgood, Elisa Camahort
Chapter 9: Sponsored Conversations
Interviews with Scott Monty, Melanie Notkin
Chapter 10: Metrics That Make Sense
Interviews with Peter Kim, Kate Niederhoffer
Chapter 11: Solving Business Challenges
Interviews with Lionel Menchaca, Frank Eliason,
Donna Lynes Miller, John Maley
Chapter 12: Relationships 1st, 2nd & Last
Interviews with Tim Jackson, Liz Strauss, Lucretia M Pruitt,
Kimberly Coleman
After Foreward: David Meerman Scott
Who is it for? It's a genre for the 24/7 marketers who don't have time to read a tome but must understand social media in order to do their jobs. It's for people who want insights and information bite-size and actionable. It's for business professionals who want a quick refresher and innovative ideas to take their current strategy to the next level.
I invite you to download the eBook; and if you find value please pass the link to people in your network and in your social networks. I'd love your thoughts on the genre, the book, social media and how to promote the it. If you tweet the hash tag is #smgps.
Please enjoy the companion podcast series sponsored by the American Marketing Association, Social Media GPS, where I interview many of the contributors from the book. In keeping with Twitter's 140 character format, interviews are about 14 minutes long .. because 140 minutes is way too long and 140 seconds much too short. As a special treat each interview begins with the marketers reading some of their tweets. So here we have another new genre .. tweets on tape!
