Social Media - Learning From Each Other


People learning together  A thank you post to the great people who generously participated and gave of themselves to create a "real time social networking" environment last week at the American Marketing Association Social Media 
in San Antonio. Our day and a half together ended as, it began, with people learning from each other. With their permission, here are some of the take aways and lessons learned from our concluding exercise. 

When building a social media strategy

Focus on achievable outcomes and goals

Consider the pros and cons of various social media platforms

Have a basic understanding of your audience and how they want to receive information

Determine the definition and structure of the plan

Define and refine expected outcomes 

Fit audience to appropriate channels

Value of listening

Balance between professional image and more conversational content in social media 


Be aware of and utilize the "funnel" effect of word of mouth

Make it easy for customers to promote events .. talk about you and your brand

Display outcomes of your customers' suggestions in social media

Building an internal case for social media 

Include cases and testimonials

Ability to prove ROI to management

When considering an outside agency

Looking for quality websites

Active in social media

Thoughtful strategies

Consider longevity of media outlets

Toss of a pink boa to the Pink boaAMA San Antonio Chapter for rolling out the red carpet for our workshop .. especially prez Casidhe Meriwether and Sheila Dunn who handled on site logistics. Watch for some exciting social media initiatives from:

Liberty Mutual, Security Service Federal Credit Union, North Lake College, Association of Certified Fraud Examiners, San Jacinto College, Texas Weddings LTD, Esparza Advertising, Center for Medical Humaniites & Ethics,  Eye Care Centers of America, CPS Energy, Medical Present Value, Design Strategies, HNTB, Valero Federal Credit Union, Twist Education, Kovel/Fuller, Scout Communications, Syngenta

What's a marketing event without a few photos? Thank you Casidhe!


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Social Media beniis can not be tracked. Why people keep talking about it as if you can is silly. The bennies to SM are so many, immediate and long term it is not something thats trackable.

But SM is something you NEED to be in, whether you can see it or not, it's a huge tool for any business.

Posted by: John Paul Aguiar on Mar 3, 2010 3:39:39 PM

Hi there,

I would be very interested in seeing the social media projects for Security Service FCU, Valero FCU and Liberty Mutual when they are launched. Can you please contact me so that I might be able to do a story on one or all of these projects?

Thanks much,

Jeffry Pilcher, Publisher

Posted by: Jeffry Pilcher | on Mar 4, 2010 7:57:39 PM

@jeffry - your comment is confirmation that msm is listening to blogs for story ideas. excellent! will put you in touch.

Posted by: Toby on Mar 7, 2010 10:28:44 PM

Great point about the value of cases and testimonials. When pitching management, these tend to carry more weight than projected ROIs.

Posted by: Melissa Barker on Mar 11, 2010 4:43:55 PM

No doubt that all the lessons are really good but I find WOM the most interesting of all. Utilizing WOM is an art and a skill which needs to be grasped fully. Positive word of mouth can bring you a lot of loyal customers in future.

Posted by: B2B Marketplace on Mar 24, 2010 5:34:25 AM

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