Top Ten Reasons Why Not To Use Social Media


Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.

Top 10 Reason Why Not To Use Social Media

With apologies to Mister Letterman .. 

Top10 10. Social media is just a fad.

9. Social media is a kid thing.

8. None of my customers are using social media or those network things.

7. Why would I want to know what you had for breakfast?

6. Twitter twits tweets. How you take something that sounds like bird seed as a serious marketing tactic?

5. We don't have the time.

4. No way to determine ROI.

3. Our brand could get blown up.

2. People who use social networks or those blog things just want to rant about things they know nothing about.

and the number one reason not to use social media

1. Social media will break down the carefully built silos in our company and we really don't trust each other enough for that to happen.


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Fun stuff. I bookmarked this as a handy reference of the typical excuses that are, sadly, still tossed around.

Not that social media is a panacea for marketing efforts, but it certainly needs to be considered seriously!

Posted by: Rob S. on Jan 29, 2010 10:05:01 AM

Very Nice post... I like #1 the

Posted by: John Paul Aguiar on Jan 29, 2010 12:00:02 PM

Brilliant! I too love #1, could be said about any new idea or innovation and really hits home in regard to social media.

Posted by: Mike Cassidy on Jan 29, 2010 3:32:31 PM

Love it. Especially #1. I hear people chatter about that a lot. How they can't trust their org or employees to participate in a positive way, so they just say social media is not for them. Um..if that's your reason, its not social media that's your problem.

Posted by: Eric on Jan 29, 2010 6:21:02 PM

I think another reason you can add is that there are plenty of people that don't understand social media because they don't use it; especially a lot of higher up executives. The younger generation and the tech early adopters had a lot to do with making social media so big. Don't you think?

Posted by: Cassie Rice on Jan 29, 2010 9:32:37 PM

@rob - Perhaps a post that reflects your comment .. expands the top 10 list to how to respond to each "excuse" might be fun.

@john paul - Thanks. it's probably the most challenging aspect of social media and one that is too often over looked.

@mike - Thanks for your over the top kind worlds. Agree .. change is difficult and social media is for sure a big change in culture for many organizations.

@eric -What I've seen too is that social media is more than just a blog or a tweet . .to be successful we have to understand how it impacts all of the customer touch points in an organization.

@cassie - You made a great point .. yes I do agree, social media is best really understood when you participate. It was the techies who were first up to bat with blogs and boards.

Posted by: Toby on Jan 29, 2010 10:20:24 PM

Its very easy to get carried away when using social media. The important thing to remember is to keep in touch with people by seeing them face and face and not just using Facebook etc all the time.

Posted by: AmyS on Feb 1, 2010 7:20:04 AM

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