Age of Conversation 1, 2 And Get Ready For 3!


Age of Conversation _Talk Bubble I'd like to tell you a story. Social media is all about the stories. This tale begins with two friends from opposite ends of the world who met in the virtual world of blogs. One was from the middle of America and the other from down under in Australia.

Drew McLellan and Gavin Heaton had a wild idea to crowd source author a book about the new conversations that were changing the fabric of marketing. In 2007, they asked bloggers and people active in the new media space (social networks were on the distant horizon back in 2007!). Each author would have one page in the book - a max of 400 words. About 100 people joined Drew and Gavin on their adventure .. and hence was born the Age of Conversation

2008 brought Age of Conversation 2 with over 200 contributing authors. Age of Conversation 3 is in the works with about 300 authors with a publishing date in 2010. Age of Conversation 3 is subtitled - It’s time to get busy! The direction focused on action versus theory. This social media book is divided into 10 sections:

1. Conversational Branding

2. Influence

3. Getting To Work

4. Corporate Conversations

5. Measurements

6. In The Boardroom

7. Pitching Social Media

8. Identities, Friends and Trusted Friends

9. Conversations At The Coalface

10. Innovation and Execution

I'm proud to have participated in all 3 Age of Conversation books. Part of the authors' agreement is to wait at least 6-months after the book is printed and available for purchase (all of the profits are donated to charity) to publish our pages. Now that 6-months has come and gone I'm happy to share my pages from AoC 1 and AoC2 with you.

Age of Conversation 1 - Technologies is Recreating Business Intimacies

Age of Conversation 2 - Answers to the Questions You Didn't Ask Download AoG%202TobyBloomberg%20AnswersToTheQuestionsYouDidntAsk2b

.. and a preview of my page in Age of Conversation 3 - Chapter Corporate Conversations: Building The Social Enterprise

Once upon a time there was a CEO who worked diligently for many years building a successful company. One day she (or perhaps it was a he) realized the business model she had carefully crafted was no longer valid.

She found her customers and prospects were not waiting for her website to be updated, new ads to launch, sales calls returned, or direct mail pieces received in order to make purchase decisions. She discovered customers were not in company service queues waiting for answers to their questions. [To be continued in AoC 3 publish date 2010]

Idea! Age of Conversation 1 & 2 wGift boxould make great holiday gifts!


Trackback url:


The guys did some cool job.We can all derive inspiration from this story.Thanks.

Posted by: Website design on Dec 29, 2009 12:56:23 AM

The comments to this entry are closed.