Social Media Marketing Plan _1
11/03/2009
A thought inspired by too much Halloween candy.
From social media networks to blogs, widgets, tweets and hot mobile apps marketers are faced with more choices than we ever could have imagined.
It seems every day brings a new shiny toy to try .. and to confuse. Add a few traditional tactics .. PR, email, advertising and search and the job becomes overwhelming. Overlay that with an internal structure where functions are silo-ed by departments and you have a frightening disjointed marketing program.
One of the benefits that social media brings to the enterprise is a critical need to ensure cross functional communication systems are in place. As we're seeing social media does not live only in PR or Marketing or Customer Service.
Over the next few days let's take a dive into creating a Social Media Marketing Plan. The first step is to align internal stakholders and understand the landscape. What I call the P-I-E-C-E conversation is a process that helps develop a foundation for The Social Enterprise and sets the stage for developing an integrated marketing plan.
PIECE Conversation
Step 1: Prepare: educational component. as it relates to social media: competitive analysis, customer activity, industry trends
Step 2: Invite people who perceive they have a stake: C-suite, marketing, legal, technology, customer service
Step 4: Encourage people to talk openly
Step 5: Confirm and prioritize issues (including objectives/goals)
Step 6: Engage next steps create a Red Flag Memo
