Friday Fun: Top 13 Reasons to Halloween "Toilet Paper" A Social Media Strategy


Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.

Max halloween 09In the spirit of David Letterman's Top Ten ...

13. A zillion landing page blogs are pretending to be social media .. take off the mask and you find a search strategy built on a blog platform

12. A comment that lists a company name instead of a person is likely looking for link treats not a relationship.

11. Facebook "fan" pages with posts lifted from corporate brochures and press releases is just another tricky search strategy.

10. Nondisclosure of paid posts or reviews of comp'ed products services comes with tricks of its own .. a big fat FTC fine  Make sure you are up to date on the law or your compensation treat will pay for your legal fees.

9. The trick is on the Twitter automatic followers .. no one cares about you - BOO!

8. No @s in your Tweet stream is a sign that you 1. have few friends to play with or 2. don't know how to share treats with others.

7. Not linking to sources sites or including RT (re-tweet @s) is another signal that you don't know how to play well with others.

6. Barbs on the "Back Channel" that don't help move the conversation along in a win-win for the audience and speaker is a clue that you want all the candy for yourself.

5.  Not listening to your customers' who take time to express their pleasure and concerns in the social world is a sad trick for both customer and company. 

4. Not building social enterprise processes to ensure the impact of social media lessons are shared across multiple departments is like not sharing your Halloween candy.

3. Emphasizing measurements that don't align with your objectives and goals are like getting socks instead of candy.

2. Discounting the relationships you build and networks that you (and your customers) participate in are as real and valuable as any offline is like wearing the same costume year after year after year.

And the Number One Reason To Halloween Toilet Paper A Social Media Strategy ...

1. Forgetting to say "thank you" to your customers, employees, fans and friends who shared their Halloween candy with you.

Max and I wish you a Halloween filled with lots of treats and few tricks!


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Bravo! I stand with you against fake social media gurus and con artist stealth spamming!

Posted by: Vaspers aka Steven E Streight on Oct 30, 2009 9:46:18 PM

I'm 100% with you on this one too! why use social media at all if you are not intending to be social enough?!

great post! :)

Posted by: carol on Oct 31, 2009 9:56:48 AM

Well done! I laughed through the whole thing. You've scared me into doing better.

Posted by: Mary Hunt on Oct 31, 2009 11:07:48 AM

thanks! it was a fun post to write. @carol your comment should be on a sticker!

Posted by: Toby on Oct 31, 2009 4:33:35 PM

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