Social Media Marketing 10 Dos & Don'ts: A Work In Progress


Work in progess
1. Do understand that social media marketing is most effective when it is an authentic, transparent dialogue and not a vehicle to push promotional messaging.
2. Do take the time to listen to the unfiltered voices of your customers and people who are engaged in digital conversations about your brand before you jump into the game.
3. Do give social media the respect it is due as a credible marketing strategy and develop a plan that includes goals, objectives, success measures and a value-added content direction.
4. Do realize that resources will have to be dedicated including time, money and most significantly human capital.
5. Do understand the benefits, as well as the limitations, of the tools or tactics such as blogs, social networks, Twitter, etc before creating your initiative.

1. Don’t assume social media marketing is silver bullet which will transform a poor quality product or service into a super brand.
2. Don’t launch a social media marketing plan unless your organization (including management, PR, legal, etc.) understands the risks, as well as, the rewards and has defined its social media direction because social media will change business dynamics.
3. Don’t launch a social media strategy unless you have processes in place such as internal communication plans to field information to the appropriate departments for resolution.
4. Don’t place a person in charge to oversee the initiative who does not understand the impact of the culture of social media (honesty, transparency, authenticity) and has a spirit of generosity.
5.  Don’t start a social media marketing strategy unless you want your organization to be perceived as innovative, customer-centric and forward thinking.

Bonus: Social media marketing is a work in progress! Keep in mind - There are as many opinions as there are experts. ~ Franklin D. Roosevelt


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Good point. Social media is not instant. To develop quality takes time and effort. To develop quantity takes lesser effort but quality will suffer the most but it creates the authority of impression. Digital brand managers should manage both.

Posted by: JonatsGonats on Sep 7, 2009 7:19:28 AM

Honest, transparent and accountable have always been my watch words. Sadly, I have had the misfortune to tangle with some who weren't as interested in keeping things on the straight and narrow. One was a charity no less! I have blogged about it (link above) and would love to hear your input!

Posted by: Dave Shaw on Sep 7, 2009 3:11:43 PM

@jonas - yes, so often quantity seems to trump quality.

@dave - sad that your experience with social media involved a person who wasn't ethical. guess it just goes to show that not all people, even those we would trust by the nature of their association, are honest. don't give up there are many people who share your values in this industry!

Posted by: Toby on Sep 7, 2009 9:12:47 PM

Yes we have discussed this over and over within our small group - quality always wins! We are just now starting out into the world of social media - With our fan page and twitter accounts. thank you for your to the point Do's and Don'ts! Helpful!

Posted by: Shari on Sep 9, 2009 4:18:05 AM

A good reference list to pin up somewhere as a reminder to keep you on track and keep reality in check. What social media CAN and CANNOT accomplish is always good to keep at the forefront when developing your long term strategy. It'll save in the end if you keep certain perspectives in check! Good list!

Posted by: David on Sep 10, 2009 12:18:08 PM

Social Media i now becoming a major process in marketing businesses. But I want to know how much it is effective?

Posted by: Avelina Marshall on Sep 17, 2009 3:14:12 AM

i have rad the post its really cool stuff i have read it now i will implement it then let you know that whats the result is.


Posted by: Jessica Marshall on Sep 28, 2009 1:46:59 AM

Social media marketing proves gaining customers , reaching greater audiences through social communication and interaction .

Posted by: Internet Marketing on Oct 28, 2009 2:13:55 AM

hey thanks for sharing this cool stuff i have just started social media of my real estate service provider in abu dhabi these points will help me alot.

Posted by: on Dec 10, 2015 1:45:03 AM

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