Bring Back The Blog
09/14/2009
As social networks like Twitter, Facebook and the like grab center stage of the social media world blogging seems almost retro. Now don't get me wrong I love the tweet bird and have am amusingly frustrated when the Fail Whale pops into view. As for Facebook I am tickled that my 70+ year old Auntie Barbara has a page.
Maybe it's because I "grew-up" in social media beginning with blogs that this funny little word packs a big punch for me. Keep in mind that unless you own the platform although you might "own" your content it is a joint partnership which can change at the whim of the software owner.
Bring Back The Blog will be a sometimes series that highlights some of the great work in the blogosphere. For your reading pleasure ..
The gold ring of digital marketing is engaging with your customer. No easy feat as you well know. Nancy White, blog: Full Circle Associates, has written a detailed and thought provoking post - What do we mean by engagement online? She addresses issues that I haven't seen in many conversations including her idea that we engage with both people and content and as much as we might say comments are in real time there is a time lag .. "snow flake time."
Jason Fall, blog: Social Media Explore, reminds us that "We wanna blog" is not a good enough reason to launch a blog. His post Good Communication Takes Planning that includes developing strategies against an objective/goal and success measures.
The PR industry's footprint is expansive in the blogosphere running the gamut from global agencies to boutique shops. Kelley Crane takes us behind the scenes of smaller shops with her blog Solo PR Pro. Be sure to catch her evergreen post 44 Tools For The PR Consultant's Toolbox.
Some people really are into blogs like Denise Wakeman who has several that provide information on both blogs and social media in-general. In Biz Tips Blog be sure to catch this Five Social Media Mistakes. On .Build A Better Blog Denise has practical tips for Driving More Traffic To Your Blog.
Blogs provide a unique opportunity to position yourself as a thought leader. With his blog, The MarketingSavant Group - Leadership Through Thought, Dana Vanden Heuvel walks the talk or should I say blogs the concept. He has identified a niche .. thought leadership is supports it with well researched and smart content. His post "Thought Leading" Your Way to Premium Brand Status describes the " .. characteristics of premium brands and how they correlate with thought leadership marketing."
In addition there are people writing about marketing specific verticals like Healthcare and Pharma. Back of the Book (blog) authored by Ellen Hoeng Carlson is rich with posts that provide in depth information that take the conversation to deeper levels like in Phara and Marketers: How do you elegantly use what you have?
If you are looking for edgy, savvy and someone who pulls no punches when it comes to politics and her view on the world in general then add Lisa Sabiter's blog Cultural Kitchen to your list.
All work and no play makes any Diva .. well a dull yawn. In the spirit of fun and play there are blogs that bring a laugh and a giggle like Jacki Schklar's Funny Not Slutty video blog. Jacki collects videos of women comics. Added bonus - reduce your stress level.
In a world where we sometimes hesitate to color with more than the standard crayons Alex Geana is not afraid to use the unusual. His blog Alex Geana Sometimes Smart Always Interesting is a prefect description of his writing. Don't miss his coverage of Mercedes-Benz Spring Fashion Week .. as only Alex can tell it.
More later. In the mean time - What's your favorite blog?
