Friday Fun: #BringBackTheBlog


Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.

Blog read blog This post was inspired by Mark Story, Where Online Intersects With Offline. Mark is running a series on Mondays he's calling #blogmonday. With all the chatter about social networks and widgets and videos and podcasts and apps and tweets and gizmos (oh that's the next Big thing) the traditional blog has gotten lost in the digital maze. So I thought I'd use Friday Fun from time to time to #BringBackTheBlog by highlighting some of the great work that continues to be done in the blogosphere.

Seems only fitting that the first up should be Mark Story's post - Help Doug Haslam Ride. Blogs are wonderful social vehicles to tell from the heart stories and also to raise awareness for causes. In this post we learn about Dougn Haslam who is riding in the Pan Mass Challenge to raise money for the Jimmy Fund. Through his post Mark gives us a peak into his life as a dad and shows us some of the values that are important to him -helping others.  Follow the Jimmy Fund on Twitter.

Sidebar: The Jimmy Fund is a Boston-based nonproft supporting the Dana Farber Cancer Institute that helps children and adults.

Mary Schmidt's posts on Marketing Troubleshooter always make me think. She's smart, witty and quick to the draw proving that blog posts don't always have to be long to position yourself as a thought leader. In her post The price is a surprising happiness to you Mary combines two complex marketing topics - price and email marketing .. and makes her point about both.

It has always amused me and confused me that marketers think no Believe that marketing is vastly different from business-to-business, business-to-consumer, products and services.  While there are of course challenges within verticals and sectors the principles of marketing and relating to people's needs remains the same. Francois Gossieaux, Emergence Marketing, addresses that issue in his post about social media communities - B2B and B2C communities - no difference, it’s all about h2h. Francois uses his blog post to present his point of view including a few examples.

I'm going to let you in on my new secret. Shh! If you tell anyone Max might have to howl at you .. he never bites. Mommy blogs. (I'm not a mom so I don't frequently hang out in that blogosphere village though I do pop by to visit friends like Geek Mommy, Mom-101, MomInTheCity.) Remember this is #bringbacktheblog post so I'm talking blogs not necessarily "influencers" .. thought a great mom blog will often be home to a women who is sought after by marketers. Some of the best designed blogs are coming from this 'village' of the blogopshere.

My new favorite is Cool Mom Picks - a multiple author blog led by Liz Gumbinner and Kristen Chase. The branding is clean and consistent and the writing fun and engaging. Take a look at the side nav bars that are used not just for sponsorship ads but for value content. You'll find links to guides and internal content pages .. brilliant!

Sidebar: If you do want to know more about Moms Influencers catch the Diva Marketing Talks podcast where Liz Gumbinner and Susan Getgood join me to dish about Blogger Relations. It's a fun show with lots of great information.


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Thanks so much for the incredible lovely words about Cool Mom Picks! We're all for #bringingbacktheblog whenever possible and overjoyed to be included here.

Posted by: Liz Gumbinner on May 24, 2009 3:37:23 PM

You're so sweet. Everyone (not just moms) are encouraged to stop on by!

Posted by: Kimberly/Mom in the City on Aug 12, 2009 11:38:35 PM

@liz @Kimberly - you are most welcome. both of your blogs show how community can be built with style and fun!

Posted by: Toby on Aug 12, 2009 11:46:06 PM

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