A Twitter-book .. No April Fools Joke
04/01/2009
The first day of April maybe April "Fools Day" but to me it marks the start of spring and new beginnings. The world seems to call out .. take a chance .. throw off your winter jacket and dance in the rain or watch as the yellow Forsythia bush blooms bright yellow flowers.
So I listened to the Spring Sirens and took a leap into something new. I'm writing a book. On social media marketing. But not just a 'regular' book. A book written on Twitter. This book will be built on using 140 characters per line. It will be quick ideas but woven together that flows in a consistent book "read.".
However, it will be "traditionally" formatted with a Foreword, written by Shel Israel @sheliisrael, and chapters. Each chapter will include a one question interview with industry experts who will tag their tweets - #smgps The # allows for easy search for tweet inTwitter search.
If that's too confusing or if you want to go back and read it at your own pace I've created a dedicated blog. Social Media Marketing - A Twitter-book . #smgps.
My goal is to create a resource for marketers where the social media marketing community can contribute their insights as well. Call it an experiment in crowd sourcing. Can it work? Wil it work? I don't know. Some Tweeters have said it will fail in less than 140 seconds; others think it's cool and has value; others have a wait and show me stance. For me, social media is all about trying new ideas. So I thought why not?
This quote by Erica Jong was part of the Introduction and captures what it's all about. On a fool's spring day or with a carefully structured marketing strategy. - "The trouble is, if you don't risk anything, you risk even more." I extend an invitation to join me on this adventure.
