Diva Marketing Talks About Social Media Communities With Liz Strauss & Nancy White


Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show.  30-minutes. 2-guests. 1-topic about social media marketing. Why? To help you understand how to participate in the "new" conversation without getting blown-up. Miss today's show? You can pick it up as a podcast or listen on your computer.

Today's Diva Marketing Talks takes a dive into Social Media Communities or social networks. Liz Strauss, Successful Blog, and Nancy White, Full Circle, are our rock star guests who will explore if relationships built within social networks are real or an illusion. If there is value in social communities then how do you build and nurture them? In other words how do you get the "community" into communities?

Topic for April 2, 2009: Social Media Communities: Real Relationships or Illusions of Friendships?
Time: 6:00p - 6:30p Eastern/ 5:p - 5:30p Central/ 4:00p -4:30p Mountain/ 3:00p - 43:30p Pacific
Call-in Guest Number: 718.508.9924

Liz Strauss_5  Liz Strauss

Liz (Successful Blog) is a social web strategist and community builder. Coming from a background of publishing, business, and instructional design, Liz understands how people perceive a blog, a product, and an experience — how the head and heart engage to make a fiercely loyal customer. She can articulate what makes things irresistible — what keeps people coming back — from literacy, editorial, design, and marketing sensitivities.

Liz works with businesses, universities, and individuals to help them understand how text, words, and images work in the culture of the social web. She has over 20 years in print, software, and online publishing, and has strategized with publishers in Europe, Australia, the UK, and Ireland. She was recently a featured speaker at the Cass Business School of City University in London and will return in the fall to give a presentation and seminar for students at Oxford University.

Liz is a founder of the highly successful business bloggers conference SOBCon — that gained the attention of BusinessWeek, the Chicago Sun-Times, the Chicago Tribune, and the Innovation Initiative of the Kellogg School of Business. She has been named to the Top 100 Social Media & Internet Marketing Bloggers Top 100 Most Influential Marketers of 2008, the 50 of the Most Powerful and Influential Women of Social Media, NxE’s Fifty Most Influential ‘Female’ Bloggers and her blog is listed on Alltop-Socialmedia and Alltop-Twitterati

Nancy white _1 Nancy White

Founder of Full Circle Associates (Full Circle), Nancy helps organizations connect through online and offline strategies.  Nancy is an online interaction designer, facilitator and coach for distributed communities of practice, online learning, distributed teams and online communities.

She has a special interest in the NGO/NPO sector. Nancy blogs at http://www.fullcirc.com/ as well as teaches, presents and writes on online facilitation and interaction, social architecture and social media ( http://www.fullcirc.com/community/communitymanual.htm). She is co-author with Etienne Wenger and John Smith of the upcoming book “Digital Habitats: stewarding technology for communities.”

Nancy confesses to online interaction, learning  and chocolate addiction. She lives in Seattle with her husband and two grown sons.
Tips From The Diva Bag

Complements of Liz Strauss

Some points that interest me right now ...
Malcolm Gladwell talks about it in his book, Outliers: The Story of Successon page 39 when he says
… the thing that distinguishes one performer from another is how hard he o she works. That’s it. And what’s more, the people at the very top don’t work just harder or even much harder than everyone else. They work much, much harder.  They do the work.

We're taught to be leaders on someone else's path. What path would be ours if we were never taught or graded?

Irresistible takes head, heard and purpose aligned toward the same goal.

Follow Liz on Twitter Lizstrauss

Complements of Nancy White

1. Is this a community of friends/colleagues or a network? If the latter, how much of your personal identity is useful and what should you keep to yourself? (explore issues of boundaries, transparency and identity) Know how to figure out which is what!

2. Experiment - many of the uses of these tools are just emerging. But don't think you have to play with all of them. Better yet, experiment WITH others.

3. Be clear on what you need/want to do and get out of social networks. Purpose drives clarity to a path of useful participation!

Follow Nancy on Twitter NancyWhite


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Liz is a golden girl in my book and Toby you continue to be so generous with praise on your blog.

I do disagree with Liz and Malcolm Gladwell though about the hard work thing. Some people fall into grace and I personally and seeking to ride the waves of energy that the internet enables. This I consider a tuning of one's radar so that like-minded people can find each other without distracting or being distracted by the uninterested masses.

Hi Nancy! I can tell you are a good social media coach for NP/NGO's.

Posted by: Roxanne Darling on Apr 5, 2009 10:17:20 PM

Roxanne, I appreciated your observation about people "falling into grace." In working in other cultures, I have had to throttle back my North American "individualistic, boot-strap" mentality. It has helped me see there are multiple views and paths. It is too easy to stay in one's own rut. And that is potentially dangerous and foolhardy!

Posted by: Nancy White on Apr 13, 2009 1:29:29 PM

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