A Marketing Lesson From President Barack Obama's Address
01/21/2009
Is it possible that a speech, a poem or a musical piece can "fit" every one?
I asked myself that question as I listened to the commentary from mainstream media and the social media pundits as they analyzed President Barack Obama's inaugural address and the inaugural poem written by Elizabeth Alexander. Some people loved the speech and the poem and others not so much.
As I was listening to President Obama's speech I found that several ideas/words rang out for me:
.. imagination joined to common purpose ...
.. patchwork heritage is a strength not a weakness ...
And from the inaugural poem these were the words that resonated the most for me .. bloggers would do well to consider also.
From within the whole there were parts that I could relate to that spoke to me which might have been different for you. This brought more questions. Even if a niche were identifed ..
Is it possible that a product, a brand or a service experience can "fit" everyone within a niche? Is it possible that a blog, or a podcast a social network can "fit" everyone within a niche?
Probably not.
So as marketers should we build our products, brands, service experinces, blogs, podcasts and social networks with little pieces in mind for the individuals within the niches?