How To Write Tabloid Blog & Tweet Posts
01/23/2009
Less virtual rock throwing was one of my wishes that I discussed with Leesa Barnes on her 2009 Social Media Predictions podcast. Barely three weeks into 2009 and we still have a long way to go.
Back in 2005 - 2007 blog firestorms were common place now it seems T-storms (Twitter storms) are in vogue. This week a nice guy I know was called out because of a tweet he wrote. Since he works for a large agency his tweet was picked up and spun round and round the Blogosphere and Twitterville. It's one thing to call out a company about a strategy you disagree with but quite another to embarrass a person. I thought we in the business social media world learned the lesson that it is people who are behind blogs and tweets not the technology. Guess not.
Okay people if you're going to write Tabloid Blogs and Twits (yes I said twits) .. let's get it right!
10 Tips On How To Write Tabloid Blog & Tweet Posts
1. Pick a person who has colored outside the lines.
Bonus points if he/she works for a large PR or advertising agency or major brand.
2. Position yourself as an expert in social media.
Bonus points if you have actively worked in social media for less than 3-weeks
3. Critically detail where the person went wrong.
Bonus points if you include a photo of the person
4. Explain how you would have handled the situation.
Bonus points if you work in that you are available to consult with the company to help improve its social media strategy.
5. Tweet your blog post including a link to your post.
Bonus points if your tweet is RT (re-tweeted)
6. Search optimize your post.
Bonus points if your post is Digg-ed, linked to or stumbled on
7. Create a title that is controversial
Bonus points if it is search optimized
8. Try .. but not too hard .. to get a quote from the person or organization
Bonus points if no one responds giving you another opportunity to show how smart you are by telling how you would have handled the situation pre and post "incident"
9. Focus on the most sensational aspects
Bonus points if you include that in both your posts and tweets
10. What is your tip?
What would give bonus points?