Geezer Guts: Lessons Learned from Social Media By Jane Genova


I meJane_genovat Jane Genova in 2005. At age 60 she was in the midst of a challenging transition stage of her life. Jane's world came crashing down during the last economic crisis. She found herself in a strange new world facing challenges that were not suppose to happen. Taking a dive into blogging she reinvented herself.

In the free eBook, Geezer Guts: Making a Buck No Matter, she tells her story raw .. with no punches pulled. Reading Greezer Guts I couldn't help but think that Jane's lessons learned have come at a time when they can inspire so many people who are now going through similar life challenges. A few of the life lessons learned from social media that even non geezers can take to heart.

  • Business norms change
  • People change too
  • What was right for you yesterday may not be right for you today .. or tomorrow
  • "Just be ourselves. That's plenty."
  • It takes time and courage to learn new skills and a new way of thinking.
  • Life on your terms can be different than what you imagined it to be yesterday.
  • Ghosts from past careers/lives can continue to haunt if you compromise your dignity in the now.
  • Trust in yourself and don't confide your plans to people who may not understand.
  • Success is not always computed in dollars.
  • Believe in yourself.
  • "Being forced into a world we never expected being in seems to have made many of us accidental late bloomers. Adversity has unique transformational power."
  • Take the road less traveled.
  • Your "first job" can happen at any age. "Dump the past. No one is interested in our sad story. Eventually we won't  be either."
  • New networks are a must
  • "What happens happens. The present and future are what we do about it."

Geezer Guts is a quick read .. but an important one. Download it. Read it. Share it with a friend.

Read Jane's 2006 Blogger Story


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All great lessons to remember. We at are going through the motions and learning each of them on a personal level. As we prepare to involve the masses on shaping our new agency, it takes trial after trial to figure out the best way to go about things, and to learn how much each voice affects our position.

tell us what you think

Posted by: on Nov 3, 2008 5:14:09 PM

Toby! Thanks so much for this profile on Jane and the link to her e-book. I actually forwarded it to a friend who's going through a similar situation. I met Jane a few years ago and was equally impressed. Great work on profiling her!!!

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