Social Media Marketing Best Practice Tips


Graduation_cap Social media marketing must be graduating from nursery school if the latest meme is - What is your best practice in social media marketing? Liz Strauss , as in the Diva Divine Ms. Liz Strauss, tagged me to play along. The game was stated by Mitch Joel, Six Pixels of Separation.

Social media is unlike any marketing strategy I know. None of what I'd call tactics, some may call "tools" were built for marketers. Perhaps widgets might be the exception.

Think about it for a sec or two. Facebook was developed for students to keep in contact with each other. MySpace helped indie bands leverage the power of the internet for free promotion. Blogs (and micro blogs) were created to help people communicate with friends and relatives. YouTube, Flickr and other visual (audio and video) sites were more ways to share online.

Savvy marketers began to explore ways to include these nifty online applications in communication strategies. Business stepping into the social mix changed the dynamics for many. However, what did not change was the culture that had grown-up before we (yes I'm guilty as charged) marketers started playing.

Best Practice Social Media Marketing Tip .. before you incorporate any social media tactic into your marketing strategy it is beyond critical to understand the culture of social media. It is beyond critical to build any and every social media program based on the -

Social Media Mantra: Honesty, Authenticity, Transparency and a Passion about the topic

Bonus Best Practice Social Media Marketing Tip .. without a strategic direction and a plan social media marketing is just a me too play toy. It might be cool to talk about your YouTube video or your Facebook page at cocktail parties but trust me on this one .. it ain't gonna work for you as a business strategy. Give social media marketing the respect it is due and add accountability to the mix.

Off my soap box now and tagging Becky Carroll and Des Walsh who kindly included me on their BlogWorldExpo panels next week. Paul Chaney who is the new president of the International Blogger New Media Association (and invited me to be on the board). Merril Dubrow who has most kindly agreed to be a live case study in blogging for me when I present social media to market researchers at the AMA Marketing Research Conference in Boston next week. And Susan Cartier Liebel because she's one attorney who gets social!

Game Rules

Now it’s your turn:
Blog it.
Link to Mitch’s blog
Tag it “social media marketing best practices”
And then tag someone else with the meme.

Would love to hear your take .. what is your  social media marketing best practice?


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I agree! You must have a plan of action before attempting social media marketing. I can't believe how much social media has grown to become a method of branding. Great post!

Posted by: Rebecca on Sep 11, 2008 12:32:35 PM

Toby, the fact that you've stated this "before you incorporate any social media tactic into your marketing strategy it is beyond critical to understand the culture of social media. It is beyond critical to build any and every social media program based on the -Social Media Mantra: Honesty, Authenticity, Transparency and a Passion about the topic"

is proof that you know what you're talking about. My best practice is related to yours: As with all communications, understanding your audience is the key to a successful campaign. Know that social media-lites are a unique breed; we will see right through a sales pitch and respond well when there's a value adding experience to your venture. In other words, give them something they can use!

Posted by: Brand on Sep 11, 2008 1:27:08 PM

The sites you mention all have on thing in common: user driven content.

The best social marketing is that designed by the public and not be the business.

Posted by: Melbourne Magician on Sep 12, 2008 5:58:35 PM

I totally agree with the sentiment that you have to be honest, authentic, transparent and a passionate about with yourself and topics you discuss.
Look at Gary Vaynerchuck of WLTV for a perfect example.

I'm doing my best over at

Posted by: Ryan Graves on Sep 12, 2008 7:57:33 PM

Great information. Everyday, Social Media is becoming more of a preferred method of communication.

I just wrote a post on "Social Media For Health Care" I would love to know your opinion on it.

Keep up the great work.


Posted by: Jim Farrell on Sep 15, 2008 6:28:34 PM

You've really made me think about this, thanks for the inspiration!

Posted by: Lynette Allen on Sep 16, 2008 10:08:19 AM

Good post. I am excited to watch how social media outlets impact transparency in business to business communications. I think social media will help break down the traditional "suit and tie" mode of opperation and that we will see an increase in "blue jean leadership". More CEOs are joining the online conversation everyday sharing a blend of personal background stories and business perspective.

Posted by: John (JD) Valerio on Sep 18, 2008 2:26:16 AM

Social media marketing, something new and fresh and your analysis too looking fresh.
The best social marketing strategy is that designed by the public and not be the business.

Posted by: Bizblogged1 on Sep 21, 2008 6:38:15 PM

Great post! Social Media marketing is a great marketing tool however not many know how to use it. Social sites like Facebook are not only about sending childish invites as a best friend and it is not all about sharing pictures and videos etc. It is about taking the time to learn, meet and share info with other marketers and gain trust, credibility and admiration. If you ask me it is like having millions of business coaches without having to spend the money on a personal coach. Why pay for coaching to prosper your business when the inforamtion is right at your feet!

Love this blog!! :)

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Posted by: Serena Carcasole on Sep 22, 2008 10:04:58 PM

I can't believe that companies aren't engaged in social media marketing. I just read something from the US from a guy called Scott Monty who said something I think really makes sense - 15 years ago we were sceptical about email and now, it's social media. This is just another way of communication and in another 15 years, we'll have forgotten why we were sceptical about it!

Posted by: Louise on Sep 23, 2008 4:14:22 PM

Nice marketing tips.Can anyone suggest about the status of future finance market.

Posted by: BizBlogged on Sep 27, 2008 3:44:13 AM

Great Post
I found social media marketing great to promote myself. However still not many marketers know what it's all about and use social media to aggressively pitch their products.


Posted by: Daniel on Oct 16, 2008 12:12:23 PM

local directories are a great way to market your comapny but are only truely effective if you know what you are doing. First you would need to know waht yoru goal is. Are you trying to reach new customers? are your customers just in your local area of nationally? here is a tutorial about local marketingthat shows you a few listings that have been optimized. next you would need to know what components you should add to your local directory listng. Do you have a video you want added? Do you have Pictures? Should you add a logo? Finally you will need to know how to optimize it. There are only really four options: do it your self, use PPC, pay an SEO Company (that specializes in local marketing), use directory services. Each has a niche. Doing it yourself is free and also the least effective way, PPC is limited and if you use yellow pages or super pages you will end up paying 3 to 4 times as much for the same end results and will not be on the same part of the pages. By using an SEO compnay you are actually get the highest ROI just make sure they are not charging more than $300 per month casue if they are you are paying too much.Finally using directory services, this option is okay however they only list you in directories there is no optimization it needs to be added to one of the other

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Posted by: madona mati on Nov 12, 2008 7:40:01 AM

good informative post.Thanks for sharing here.

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Posted by: Luices on Nov 15, 2008 3:49:08 AM

Social Media Marketing is such a powerful strategy I cannot understand how some organizations are not utilizing it for its benefits. They don't know what they are missing.

Posted by: Sharon Wilson on Feb 12, 2009 11:13:26 PM

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