What Does Social Media Mean To You? With Dave Williams
01/07/2008
What Does Social Media Mean To You? is a continuing video series of Little Sound Bites of thought, insight and fun. Perhaps you'll be on the little Flip video next time we meet! Update: Video removed by request of Dave.
Dave Williams, Chief Strategist/Co-founder 360i not only shared his thoughts about social media but provided insights into how Opera , the #1 night club and events venue in Atlanta, is leveraging social networking communities to reach the youth market. Well worth a listen.
Sound Bite - Social Media Is ..
- It reminds me of the web back in 1997 .. the valuations, the interest in the space, investors that express a lot of interest in the space. It's still the wild west. I don't think anyone really knows what's next.
- Facebook is the next generation of where the new consumer, the younger generation is. Also I see it as a rapidly developing market for the older generation.
- (Facebook)Opportunities are very compelling from a marketing perspective: event postings, developing priority applications to distribute content and information.
- Most of My Space pages are similar to website pages in 1998. Like having a flaming logo on a page.
- (Our) Interns don't use My Space they only use Facebook.
Opera Promotional Strategies
Results: Over 1200 customers on Friday and Saturday nights.
- Developed proprietary widget that distributes content about new DJs
- My Space and Facebook pages
- Text messages
- Emails - data base of 25k
- Upload videos and photos to site
- MySpace and Facebook messaging
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