What Does Social Media Mean To You? With Jay Berkowitz, Kasia Szewcyk, Scott Milinder, Dana VanDen Heuvel


What Does Social Media Mean To You? is a continuing video series of Little Sound Bites of thought, insight and fun. Perhaps you'll be on the little Flip video next time we meet!

Thoughts from a few of the people who attended the American Marketing Association's Hot Topic Workshop on Social Media Marketing in Miami this month. For Dana and Jay, who have clocked several years in the space, it's an evolution of customer communication and an opportunity to have it your way. For Kasia and Scott who are taking their first entree into social media, it is a new environment where they can interact, sort of hang out with customers and prospects .

Jay Berkowitz - Ten Golden Rues. Catch Jay's podcast series.

Sound Bite - Social Media Is ..
The evolution of new ways to connect with people and really build relationships.
The evolution from the old chat groups all the way through podcasts and videos. Im lovin' it!

Kasia Szewczyk Kelly Services

Sound Bites - Social Media is ..
We know we need to connect with our audience on a different level.
We're looking to connect to them where theyre spending their time. 
Traditional media has rising costs and diminishing returns.

Scott Milinder, Progressus Therapy

Sound Bites - Social Media is ..
We're a company that is all about people. We have to find new and innovative ways to get people connected.

Dana VanDen Heuvel VanDen Heuvel Executives
Sidebar: Dana was one of the workshop instructors.

Sound Bites - Social Media is ..
It's an evolution. It gives people flexibility on how they connect with their world.
You can have your world, your content, your messages on your terms.
Content, media and life on your terms only digitally.

View More What Does Social Media Mean To You Interviews
Kevin Nalts, Peter Kim, David Berkowitz
Debby Ruth
Josh Hallett, Julie Squires, Chris Thornton
Dave Williams


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As Thomas Friedman has been saying the world is flat. Social sites like face book & my space are just making it even more so allowing us to gain more insight into each others cultures. On the business side it has been allowing us to use these cultural norms to market our businesses. I have been using a combination of the social sites & a software called Glyphius to create high conversion ads. Glyphius is giving me a statistical edge on copy write by comparing my ads against some of the most popular. I am looking at the market demographic on sites like my space & face book and writing my ads to appeal to segments of these target markets. So far so good. Thanks Diva

Posted by: Sarah on Jan 21, 2008 2:05:45 PM

I have never heard of Glyphius before. Thanks for the info!

Posted by: Business Marketing on Jan 21, 2008 4:19:35 PM

Before today, I had never even thought of social media. Previously, someone enlightened me to using podcasts for marketing. That is amazing and modern. I will have to look into that. I have been using artemis pro to submit several variations of the same article without having to rewrite them and also without being penalized for duplicate content. Keep up the good work, I will check back on this.

Posted by: Jessie on Jan 22, 2008 11:08:59 PM

Poor Dana! His Packers lost. (Kidding, but I had to rub it in once more.)

I think this is the first time I've commented on your blog, Toby, but I love it!

Posted by: Daniel on Jan 23, 2008 9:39:00 AM

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