Diva Marketing Talks About Micro Blogging With B.L. Ochman and Connie Reece


Diva Marketing Talks is a live, internet radio show.  30-minutes. 2-guests. 1-topic about social media marketing. Why? To help you understand how to participate in the "new" conversation without getting blown-up. Miss today's show? You can pick it up as a podcast.

Today's Diva Marketing Talks focuses on how micro blogging is creeping into social media marketing. Can 140 characters of text messaging really impact your marketing strategy? B.L. Ochman and Connie Reece tell about their experiences on Twitter and how a few little twits turned into pea soup. With B.L. and Connie as guests at the mic this is sure to be an exciting conversation you won't want to miss!

Topic for January 22, 2008:  The Impact of Less Is More: Micro Blogging

Time: 6:30p - 7p Eastern/ 5:30p - 6p Central/ 4:30p -5p Mountain/ 3:30p - 4p Pacific
Call-in Guest Number: 718.508.9924


Bl_ochman_avatar B.L. Ochman

B.L., publisher of What’s Next Blog, helps companies incorporate social media marketing tools into their communications programs. Her clients (whatsnextonline.com) include IBM, Cendant, McGraw-Hill, American Greetings, Kaneka Corporation and others.  She has been working as an Internet strategist since 1995. Previously, she ran B.L. Ochman PR, which she grew to one of the top 100 independent PR firms in the U.S. before turning her sights to the Internet in 1996. Find B.L. on Twitter.

Connie_reece_casualhead_2 Connie Reece

These days Connie wears several hats that all have a focus on social media including Principal, Austin Social Media LLC; Founder, Every Dot Connects and Executive Director, Social Media Club International. She brings diverse experiences to the new communication space that range from direct response copy writing to fund raising, to donor development to publishing. Find Connie on Twitter.

Tips From The Diva Bag

Complements of B.L. Ochman

1. Microblogging is a way to learn where your customers’ attention is right now

2. Social Networks allow you direct access to people you might not be able to reach directly     otherwise, and to see who they are influenced by

3. There is a huge marketing opportunity in 140 character conversations

4. Putting your thoughts into 140 characters will help you become a better communicator

Complements of Connie Reece

1. Tumblr.com - blogging so easy, a caveman can use it. Well, at least an 83-year-old woman can use it -- my mom does.
Pro: most user-friendly; post with a click of your browser toolbar.
Con: if you want comments, it requires workaround using different application

2. Jaiku.com & Tumblr.com are convenient to use as "lifestream," a place where all your online content is automatically posted.

3. The more people you follow on Twitter, the more interesting conversations you can have. When you set up a Twitter profile, include a link to your blog or website with enough personal information that a viewer can make a decision in under 10 seconds whether you're someone worth following.

4. Twitter is a stream (soon to become a raging river, I suppose). The point is that you can't swim the length of the pool; just dip in now and then and enjoy a refreshing break.

5. When you follow a lot of people on Twitter, you're bound to miss conversations, even when you check the Replies tab. To minimize this, use Twitter SMS tracking, RSS tracking using Terraminds, e-mail tracking using Twittermail, or a third-party client such as Snitter or Twhirl.

My current choice is Twhirl because it streams replies and DM's in the same app window, and highlights them in different colors for easy scanning. Because of Twitter API limitations on 3rd-party clients, if you receive more than 20 messages per update, some will be dropped.

Can't call in but have a question for B.L. and Connie ? Drop a comment and I'll ask it for you. Let me know what you'd like Diva Talks to chat about. Don't forget Diva Marketing Talks morphs into a podcast.

Update: Thanks Geoff Livingston for the live call-in question.

Your Guide to Micro-Blogging and Twitter
10 Micro-Blogging Tools Compared


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I'm wondering if you will be discussing effective ways to keep content flowing into your blogs? I was recently reading a blog (http://www.jamesbrausch.org), who advocates using interns or outsourced writers to continually add content in a style that mimics/resembles the actual authors'. While this may be feasible, I'm not sure it is the right way for someone without a decent cash flow.

Do you have any comments or ideas about this?

Thanks much.

Posted by: Eric on Jan 24, 2008 10:51:33 AM


I don't think that would work: people would see through it and so you would never get the real readership that you need to have a proper blog. Either one person writes it. Or various people write it (and everyone, publically says who they are).

Posted by: Eamon on Jan 29, 2008 1:47:08 PM

Eric - I agree with Eamon. While I love multiple author blogs what you're suggesting is ghost writing. In keeping with the social media mantra of honesty, transparency and authenticity, for me, what sets blogs apart from other business communications e.g., articles, speeches, etc is the assumption that the author is writing her/his own work. (Not to be confused with minor edits perhaps.)

My 2 cents -- finding out that a blog was ghost written would impact the credibility of the "blogger" as well as harm the goodwill of the brand.

Posted by: Toby on Jan 30, 2008 11:57:29 PM

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